Definitely people care about what your law firm is doing on the Internet. Think of it like this, I mean when TV became big and commercials became big people wanted to advertise and promote through television because people spent time watching television; it's no different. People will spend lots and lots of time online these days, heck, we can pull out our phone and be online in half a second so it's important to Read More
Why Lawyers Have an Image Problem (And How to Fix It)
I’ll admit, before I came to work at Spotlight Branding last year I thought that lawyers were only needed while getting a divorce, drawing up business contracts, settling lawsuits, bailing people out of jail, and preparing wills. Even more, I thought that every law firm provided all of those services. I also bought the stereotype that lawyers were primarily interested in trying to get the biggest paycheck possible - Read More
Why Your Law Firm Needs a Mobile-Friendly Website
A mobile-friendly website is no longer optional for law firms - it's a necessity. If your website isn't mobile-friendly, it is very likely costing you business. Here are a couple of facts that illustrate why: Over 200 million adults in the United States currently own a smartphone. And in the US, mobile devices are now used to access the internet more frequently than desktop computers. 48% of mobile users Read More
How to Create Easy…E-Newsletters – LFMM 123
Episode 3 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating email newsletters for your law firm. Read More
How to Create Easy…Blogs – LFMM 122
Episode 2 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating blogs for your law firm. Read More
How to Create Easy…Video – LFMM 121
Episode 1 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating video for your law firm. Read More
Lawyer Marketing: It Pays to be the Expert
It pays to be the expert. This is true in just about every field - and it's certainly true in law. Most consumers looking for a lawyer are facing significant issues - divorce, bankruptcy, defending their business in a lawsuit, helping a loved one immigrate, planning for the future of their estate, and so on. These are significant issues, and they're often overwhelming. Consumers facing these situations want to Read More
Making the Right Marketing Choices – LFMM 120
Listen to this episode for quick tips on how to make the right marketing decision for your firm, and stay tuned for a special announcement at the end. Read More
How can I use email marketing for my law firm?
Well, when it comes to email marketing we, first of all, actually try to stick with the content list you already have so if you want to go out there and purchase a list, if you're a business attorney and you want to go purchase a list of business owners go for it but there's a lot of rules and laws and things like that you need to consider. So when we look at email marketing we really try to think in the context Read More
My website lists my credentials as an attorney, what more does it need?
Well, I mean having your Web site lists your credentials is nice and all but first of all, whose Web site doesn’t do that; that's kind of the basics, you know, so I mean any prospects that's looking at you and maybe a couple of other attorney's is going to see a great list of credentials and typically it's not hard to make your credentials look good. No offense if you have a great list but I think you need to hear Read More
