In this Podcast, I talk about some of the simple things you should be posting for your law firm's social media presence. Read More
Three Reasons You Need Video on Your Law Firm Website
If you don't have video on your law firm website, you are missing a huge opportunity. Here are three reasons why your site absolutely, positively, no-doubt-about-it needs to include video: 1) Video establishes a personal connection in a way that no other medium can. One of the key challenges that lawyers face is establishing trust in potential clients. These potentials are facing a significant life or business Read More
What Kind of Video Should I Create for My Law Firm Marketing? – LFMM 102
In this Podcast, I look at the importance of video for your law firm and what kind of video you can create. Read More
Why You Should Have a Great Website – LFMM 101
This Podcast is about the importance of having a website that reflects your expertise. Read More
Four Ways to Get More Out of Your Social Media Marketing
Social media is here to stay. Statistics continue to reinforce this reality - Facebook alone has over 1.4 billion active users worldwide. While many lawyers were initially resistant to the idea that social media could be a profitable marketing tool, that skepticism is beginning to wane as more law firms establish a presence and see results from Facebook, LinkedIn, Twitter, and other social networks. But it's not as Read More
Why Most People Are Scared of Lawyers and What to Do About it
Dear Lawyer, Most people don't trust you. No offense. Plenty of surveys over the years have reinforced this. For example, an ABA study found that a full 69% of consumers surveyed believe that "Lawyers are more interested in making money than in serving their clients." Obviously that's not accurate. We know this firsthand - the vast majority of our clients are lawyers who are dedicated to solving problems and Read More
Lawyers: How Your Internet Presence Can Lock Out The Competition
What if you didn’t have to worry about your competition? What if you didn’t have to worry about beating the rates they charged? How much happier, less stressed, and more profitable would YOU be if your competition was essentially locked out of your target market and was rendered invisible to your ideal clients? You could charge higher rates and still win the business. You wouldn’t have to worry about clients Read More
How to Write Better Content for Your Legal Website
When evaluating a website, the very first thing that most people notice are the visuals - the colors, the layout, the font selection, etc. So when you're building a new website for your law firm, it makes sense to place heavy emphasis on the visual appearance. But the actual written text of your website deserves just as much attention. Your website is an opportunity to tell your story, to connect with prospects and Read More
Are You Missing Out on Business Because You’re Not Staying Top-Of-Mind with Referral Sources?
Referrals are an important source of business for most professionals. Every business owner has a referral network of some size - even if it's just a handful of family and friends who send you business once in a blue moon. For most professionals, that network is actually quite large: current clients, past clients, industry colleagues, colleagues in other industries, community leaders, previous employers - the list Read More
Does Your Website Inspire Trust?
There's a lot that your website can do to help you grow your practice. But one of the most important functions of a good website is that it inspires trust. As I've written recently, most of the time when someone is looking to hire a lawyer, they are dealing with a weighty issue in their life. Their business, their family, their money, their health... whatever the case may be, when someone is looking for a lawyer, Read More
