Effective marketing isn’t easy—and there are plenty of ways to waste your time and your resources. This is particularly true for small business owners, as most of us can’t afford to spend hours each day refining our marketing tactics. That said, there is one specific mistake that stands out above all the rest: The failure to have a plan.Without a marketing plan, you are flying blind. Your initiatives may seem like a Read More
Five Ways to Engage Your Audience via Facebook
As a business owner, you’ve heard it over and over: you have to get on Facebook. Social media marketing has been a popular trend for several years now—and with good reason. The fact is that social media platforms like Facebook, Twitter, YouTube, and LinkedIn offer the opportunity to reach a virtually unlimited audience—for little to no cost. But there is more to creating an effective presence than simply creating a Read More
Raving Fans versus Satisfied Customers
When it comes to customer service, what is your goal?For many business owners, the answer is “satisfied customers.” They strive to provide a quality product or service and create a pleasant enough experience to ensure that the customer walks away satisfied… and that he or she becomes a repeat customer.But aiming just to satisfy customers is setting the bar too low.Instead, your goal should be to create raving Read More
The Power Of Twitter For Personal Branding
Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, notes that Twitter can be effectively utilized to create a strong personal brand. Miami, FL – February 23, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.marccerniglia.com) discussing personal branding. The blog entry, titled “Use Twitter to Build Your Personal Read More
Why You Need an Internet Marketing System
Many business owners have a perception that, once they “take the plunge” and create a website, that the business will simply start rolling in. Ten years ago that may have been the case—but today’s online marketplace is so crowded that simply creating a website isn’t enough to achieve any sort of results. It’s not enough to have a website today—without a holistic internet marketing system, it’s impossible to get Read More
Tips For Creating A Stronger First Impression
Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, explains that investing into relationships is necessary in order to build a highly profitable business.Miami, FL – February 10, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.marccerniglia.com) discussing the importance of creating a strong first impression. The Read More
Tips For An Improved Website Conversion Rate
Daniel J. Decker, President of One Marketing, a Miami marketing agency, offers four steps to help business owners achieve a higher conversion rate.Miami, FL – January 30, 2012 – Daniel J. Decker, President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.danieljdecker.com) discussion website conversions. The blog entry, titled “Four Steps to a Higher Conversion Rate,” provides Read More
The Importance Of Relationships
Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, explains that investing into relationships is necessary in order to build a highly profitable business. Miami, FL – January 22, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog discussing the importance of building relationships. The blog entry, titled “Are You Focusing on Read More
Are You Analyzing Traffic to Your Website?
You have Google Analytics installed on your website, right? (If not, stop reading right now and give your webmaster a call—it’s that important.) But how often do you review the data? If you’re not taking a look at LEAST once per month, there is no way that your internet presence is as effective as it could be. These statistics tell you much more than simply how many visitors your website is receiving—and whether it Read More
Blogging For Business
Daniel J. Decker, President of One Marketing, a Miami marketing agency, shares three critical reasons that every business owner needs a blog.Miami, FL – January 16, 2012 – Daniel J. Decker, President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.danieljdecker.com) discussing the value of blogging for business owners. The blog entry, titled “Business Owners: Why You Need a Read More
