If you have explored any sort of continuous marketing for your firm, you've likely heard the phrase "marketing funnel." However, there's a problem with funnels in that they have an endpoint - and what happens when a prospect doesn't get all the way to the end? You still need to market to them! This episode explains how. Read More
Do Email Newsletters Work? – LFMM 278
Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of the Law Firm Marketing Minute, we explain how email newsletters provide more value than you ever thought! Read More
Niches Get Riches
You’ve probably heard this term before: Niches Get Riches. It definitely isn’t a new discovery, and it certainly isn’t unique to the legal industry. If you needed heart surgery, you’d want to go to a cardiovascular specialist, not a general practitioner who just fixed a broken arm. Heart surgery is a delicate procedure. You want to go to the person whose only job is to know everything about the heart and Read More
What Should Social Media Services Cost? – LFMM 277
Welcome to Part 2 of our Series: What Should Social Media Services Cost? Similar to websites, start by understanding what’s included in your social media service. Who’s creating your content? How often is it going out on your various platforms? Are they monitoring your accounts? Consider what the company is aiming for and the time you’re saving by hiring someone to oversee your social media presence. Find out what Read More
What Should a Website Cost for my Law Firm? – LFMM 276
Welcome to Part 1 of our Series: What Marketing Services Should Cost. There are a lot of different price points and companies out there. How do you know If you are getting more or less? We first explore what your law firm website should cost. It’s important to understand what you’re getting technically and strategically. That’s going to help you compare pricing from one competitor to the next. Find out what the range Read More
