If you're an attorney who wants to bring marketing in-house, you have to think of your opportunity cost. Is it worth your time? The same goes for an in-house marketing coordinator. Do you really want them to focus on menial everyday tasks rather than more intricate tasks that could potentially lead to a higher ROI? Read More
3 Facts Attorneys Should Know About Avvo
There are several legal directories out there, all of which provide consumers with access to information about attorneys in their area. One directory, however, has made it their mission to become the #1 hub for anyone who not only needs to find an attorney, but also get quick answers to their legal questions. That directory is Avvo. If you’re still unfamiliar with it, here’s what you need to know: 1) You already Read More
Just Starting Out on Your Own? Why Focusing on Something Other Than SEO Is Best for a Solid Foundation
By now, you’re likely aware that we’re firmly against SEO as a primary marketing tool for attorneys. And while we believe this is a universally applicable belief, it is especially true for small firms and attorneys who have recently started their own firm. Why is that? It’s simple: The more money you spend on SEO, the better your rankings will be. As a new or smaller firm, you likely don’t have the marketing Read More
Forbes Agrees, Branding Before SEO – LFMM 269
Having a solid brand that supports your law firm improves your ROI. It's where you figure out how to separate yourself from your competition and shows why they should choose you. To back up our claim, we found an article where an SEO guru from Forbes stated that branding should come first. Learn more by reading the article here - Read More
You Created a Podcast, Now What?
Congratulations on your new podcast! You’ve taken a big step toward truly building your credibility and showcasing your expertise to your community. Getting started and having the show up and running is the hardest part, so now that you have that out of the way, you can focus on what to do next - building your audience. This blog article will give you a few tips on how to do just that. 1. Spread the Word Find Read More
