The legal profession dates all the way back to ancient Athens; it's one of the oldest professions that's still around today. While there have certainly been many many developments that changed how lawyers do their job, the fundamental tools for getting business haven't changed as much as you think. The "Four R's" are still relevant today just like they were in the beginning era of lawyers: Relationships, Referrals, Read More
Your Marketing Portfolio – LFMM 221
In this Law Firm Marketing Minute episode, Daniel outlines the 4 elements that should make up your marketing portfolio, and the purpose of each one, as well as the importance of having them all work together. Read More
More Clients… or Better Quality Clients? – LFMM 219
In this edition of the Law Firm Marketing Minute, Daniel challenges the idea of wanting more clients. Click play to hear his take on your client numbers, and why quality trumps quantity. Read More
Becoming Unforgettable in 2018
We’re a week into 2018, and this is a great time to set plans and goals for the New Year. We’d argue that one of your most important goals, from a marketing and business development standpoint, should be to become unforgettable. This means two things - it means building a strong brand that creates credibility and makes you memorable. And it means putting systems in place to stay top-of-mind with your network - Read More
Should I Use Instagram in my Marketing?
There are a lot of social media channels out there, and some are much more popular than others; i.e. Facebook and Twitter. Instagram is also extremely popular, especially among people aged 18-29. As the age increases, their likelihood of being active on the app declines. But the popularity of this platform brings up the valid question: Should Instagram be used in a small law firm’s marketing? The short answer: Read More
Your Brand Identity is More Important Than SEO – LFMM 217
Daniel continues his series on the marketing values that should come before SEO. Brand identity is how prospective clients see you, and its what will persuade them to hire you...or not. Find out how to define your brand and make sure you're putting your best face forward, plus act now to take advantage of a special offer from Spotlight Branding co-founder, Daniel Decker! Read More
Your Relationships Are More Important Than SEO – LFMM 216
On this episode of the Law Firm Marketing Minute, Daniel explains why relationships are much more crucial to your business and growth than Search Engine Optimization. Listen to find out ways you can keep relationships with past clients alive and ensure they refer people your way when a need arises. Read More
I Just Opened My Law Firm, Where Should I Start With My Marketing?
Opening your own law firm, especially straight out of law school, can be overwhelming. Unless you happen to win the lottery, chances are you don’t have a giant pile of cash lying around to put towards your law firm; especially when you’re still working to pay back those student loans. At a time when it’s very important to allocate funds carefully, here is how we recommend you proceed: Focus on the resource you Read More
Your Credibility is More Important Than SEO – LFMM 215
If you're a consistent listener of this podcast, you've probably heard us say this before, but that's because we strongly believe SEO is not nearly as important as most internet marketing companies make it out to be. Credibility is far more important and will make clients want to work with you because they see you as the expert in your field. Read More
Your Referral Strategy is More Important Than SEO – LFMM 214
We've said it before, and we'll keep saying it: There is so much more to internet marketing than SEO! Referrals are a much more consistent, cost effective method for bringing in new clients than chasing SEO and throwing money down the drain every month trying to move up in the search rankings. Read More
