Creating a roadmap for this year, and even for the next 10 years is so helpful for determining which steps to take in order to achieve your goals. If you know what financial goals you want to hit in the next few years, figure out how much each client is worth to you, then decide how many leads you need to close that many clients. Once you've got this figured out, you can work on how to attract those leads and which Read More
How To Compete With DIY Legal Websites, Part Two – LFMM 224
Part 2 of 2. In this second part of the series "How To Compete With DIY Legal Websites," Daniel dives in deeper on how to make top-notch clients seek you out. Instead of trying to beat out these DIY websites on price, make your prices worthy of high quality clients. In this era of commodities, now is the time to establish your niche and build your brand around it. Read More
How To Compete With DIY Legal Websites, Part One – LFMM 223
Part 1 of 2. How do lawyers compete with sites like LegalZoom and RocketLawyer who offer templated contracts for users at super cheap costs? It's not feasible at all for you to get your rates lower than what these sites are offering, and it's not what your goal should be. You shouldn't try to compete with these DIY legal websites, and in this episode, Daniel explains why. Read More
Do You Need More Clients… or Better Clients?
When we ask lawyers what they need their marketing to accomplish for them, the most common answer by far is “I need more clients.” But we’d like to challenge that mindset. Do you really need more clients… or do you need better clients? Take a moment and think through the clients you’ve worked with over the past several months. How many of them: Didn’t pay you on time, in full, or maybe didn’t pay at all Read More
The Fundamentals Still Matter – LFMM 222
The legal profession dates all the way back to ancient Athens; it's one of the oldest professions that's still around today. While there have certainly been many many developments that changed how lawyers do their job, the fundamental tools for getting business haven't changed as much as you think. The "Four R's" are still relevant today just like they were in the beginning era of lawyers: Relationships, Referrals, Read More
Your Marketing Portfolio – LFMM 221
In this Law Firm Marketing Minute episode, Daniel outlines the 4 elements that should make up your marketing portfolio, and the purpose of each one, as well as the importance of having them all work together. Read More
