There's a saying that "The confused mind never buys" and when it comes to hiring an attorney, this is especially true. As a lawyer, you've spent years in school and you are extremely knowledgeable about your practice area. However, to potential clients, it can be a bit intimidating and overwhelming to hear all the legalese. So keep it simple. Read More
Where to Start With Your Internet Presence – LFMM 202
The internet is huge and there are a lot of different aspects involved in creating an effective internet foundation. In this episode, Daniel goes through the different channels you need for your law firm, and which ones you should begin with. Read More
Your Web Presence Matters, Even if Your Practice is Based on Referrals – LFMM 201
Referrals are one of the best sources of business, and you've definitely heard us talk about the power of client referrals. However, when someone is referred to you, they need to be impressed by what they see: a solid website, social media presence, consistent touch points, etc. Make sure when someone looks you up after being referred, they stay interested and follow through by making contact. Read More
Five Common Law Firm Marketing Mistakes to Avoid
At Spotlight Branding, we've worked with hundreds of solo & small-firm lawyers across the country. As you can probably imagine, in that time we've worked with some attorneys that are fantastic at marketing themselves and their practice. We've worked with some who really struggle in this area. And we've worked with plenty who fall somewhere in between. I thought I'd take a few minutes today and share some of Read More
