I recently saw a list of "7 Deadly Digital Marketing Sins" and it got me thinking...What are some of the big "sins" of internet marketing that we see lawyers committing frequently? In no particular order, here are my top 7 internet marketing sins that should be avoided: Superman Syndrome - You're smart and you're a great lawyer - but that doesn't mean you should try and do everything at your law firm all by Read More
One Simple Way to Stand Out on Social Media – LFMM 206
It's pretty simple, yet not commonly done on social media. On this episode of the Law Firm Marketing Minute, Daniel explains how to stand out from your competitors on the top social media platforms, all while staying top-of-mind with your followers. Read More
Why It’s Easy to Waste Money on SEO – LFMM 205
There is so much more to the internet than Search Engine Optimization. There are over 1.3 million lawyers in the United States, but there is only ONE spot at the top of page 1 on Google. Getting that number 1 spot, is nearly impossible. Even making Page 1 is going to cost you thousands of dollars, and the next time Google changes it's algorithm, you're back to Page 4. Instead of focusing on an ever-changing algorithm Read More
Don’t Chase the Bright Shiny Objects! – LFMM 204
New is exciting. It's why there's a frenzy every time Apple announces a new product or Starbucks releases a new drink. But like the Apple Pencil and the Unicorn Frappuccino, they're not always an improvement on what's already out there. Don't get caught up chasing the new, shiny marketing idea just because it's the current trend. Read More
Simplicity Wins – LFMM 203
There's a saying that "The confused mind never buys" and when it comes to hiring an attorney, this is especially true. As a lawyer, you've spent years in school and you are extremely knowledgeable about your practice area. However, to potential clients, it can be a bit intimidating and overwhelming to hear all the legalese. So keep it simple. Read More
Where to Start With Your Internet Presence – LFMM 202
The internet is huge and there are a lot of different aspects involved in creating an effective internet foundation. In this episode, Daniel goes through the different channels you need for your law firm, and which ones you should begin with. Read More
Your Web Presence Matters, Even if Your Practice is Based on Referrals – LFMM 201
Referrals are one of the best sources of business, and you've definitely heard us talk about the power of client referrals. However, when someone is referred to you, they need to be impressed by what they see: a solid website, social media presence, consistent touch points, etc. Make sure when someone looks you up after being referred, they stay interested and follow through by making contact. Read More
Five Common Law Firm Marketing Mistakes to Avoid
At Spotlight Branding, we've worked with hundreds of solo & small-firm lawyers across the country. As you can probably imagine, in that time we've worked with some attorneys that are fantastic at marketing themselves and their practice. We've worked with some who really struggle in this area. And we've worked with plenty who fall somewhere in between. I thought I'd take a few minutes today and share some of Read More
