In the rabbit race of life, it is important to keep your focus on long term goals regardless of how slow the process to achieve them may be. Read More
Targeting Potential Referral Sources – LFMM 154
Tune in to this episode of LFMM to get a better look on how important it is to target your potential referral sources. Read More
Law Firm Marketing: How to Attract the Work & the Clients You REALLY Want in 2017
Be honest with yourself: How much time do you spend each week doing work that you don’t enjoy, for clients that you don’t enjoy working with? If you’re like many lawyers, that represents a pretty significant amount of your time. And as a result, you’re not enjoying your practice as much as you should be, and your firm is not running as smoothly as it should be. You (and your staff) are more motivated, more Read More
Law Firm Marketing: How to Develop Your Unique Selling Proposition
Most conversations about marketing a law firm - or really, most businesses - are focused on the medium, not the message. It’s easy to get distracted by bright shiny objects - “Should we try AdWords? What about SEO? Or maybe a billboard?” Those are good conversations to have. The problem is that most firms aren’t first having a conversation about their marketing message. The channels you use to communicate your Read More
I’m Better Than the Other Guy – LFMM 153
You may be a better lawyer than “the other guy,” but how many people know that? Check out this episode of LFMM to better understand how you can make people see you the same way you see yourself. Read More
Law Firm Website Design – LFMM 152
What makes a law firm's website effective? Tune into this episode of LFMM to find out! Read More
How should I use video to enhance my legal marketing efforts?
Well, when it comes to video that word enhance is really the right word because it really does enhance anything else you're doing. You know, having video on your Web site is going to improve the quality and experience that someone has when they're on your Web site. Using video on social media is certainly going to increase engagement. Using video in an email newsletter is going to make your newsletter more Read More
Should I Have Different Websites for Each Practice Area? – LFMM 151
Do you have multiple practice areas and are unsure of whether or not you need different websites for each? The answer to this question and more on this weeks episode of LFMM. Read More
Better Branding = Better Clients – LFMM 150
Find out on this episode of LFMM the importance of better branding and how, in turn, it can get you better quality clients. Read More
Don’t Overthink Your Blogs – LFMM 149
Tune in to this weeks episode of LFMM to find out whether or not you may be overthinking your blogs. Read More
