How to Tell When it’s Time for a New Website – LFMM 199
While you don't need a new website every year or two, there are a couple key features that your website DEFINITELY needs to have. Daniel outlines some of the characteristics of a website that needs an upgrade in this episode of the Law Firm Marketing Minute. Read More
Your website. A Haunted House of Horrors?
When a visitor arrives at your law firm website, do they run away screaming like a kid who just saw a ghost? When they get to your website, are they greeted by the digital version of cobwebs and creaky old floors: A design that's 10 years out of date Broken functionality and links that don't work Intimidating (scary!) content that doesn't resonate with your target audience and doesn't reflect your Read More
Are You Perceived as an Expert? – LFMM 198
When a potential client thinks of your practice area, are you the first person that comes to mind? If a need arises for a person to hire an attorney in your field, do they remember your name above all your competitors'? If not, it's ok. Listen to this episode of the Law Firm Marketing Minute to see how Spotlight Branding can help. Read More
“I Just Opened My Law Firm, Where Should I Start With My Marketing?” – LFMM 197
There are a lot of things to consider when opening a law firm, and you want to make sure you spend your limited marketing resources on the things that will bring back the greatest ROI. In this episode, Daniel goes over the two main areas you should focus your marketing on when starting your own firm. Read More
Don’t Get Obsessed With SEO – LFMM 196
It's easy to be consumed with SEO when that's all anyone seems to be talking about when it comes to marketing. But there are so many things that you NEED to have in place first. If your website isn't up to par, the last thing you want to do is pay your life savings to get on the middle of page 1 of Google, just to have visitors leave your website immediately. Read More
Do I need a Mobile Website? – LFMM 195
Short answer: Yes. But it's important to know why you need a mobile website, and even the risks your law firm may encounter by NOT having a mobile version. In this episode of the Law Firm Marketing Minute, Daniel explains all the reasons why having a mobile website isn't just recommended, but vital. Read More
How to Rise Above the Noise on Social Media
These days, social media feels like a digital war zone. Facebook and Twitter in particular. It's impossible to spend more than 30 seconds on my Facebook news feed without stumbling into a political flame war. Angry opinions everywhere... actual facts, hard to come by. The challenge for us, as business owners and marketers, is to figure out how to rise above the noise - how to build an engaging and effective social Read More
