“I Just Opened My Law Firm, Where Should I Start With My Marketing?” – LFMM 197
There are a lot of things to consider when opening a law firm, and you want to make sure you spend your limited marketing resources on the things that will bring back the greatest ROI. In this episode, Daniel goes over the two main areas you should focus your marketing on when starting your own firm. Read More
Don’t Get Obsessed With SEO – LFMM 196
It's easy to be consumed with SEO when that's all anyone seems to be talking about when it comes to marketing. But there are so many things that you NEED to have in place first. If your website isn't up to par, the last thing you want to do is pay your life savings to get on the middle of page 1 of Google, just to have visitors leave your website immediately. Read More
Do I need a Mobile Website? – LFMM 195
Short answer: Yes. But it's important to know why you need a mobile website, and even the risks your law firm may encounter by NOT having a mobile version. In this episode of the Law Firm Marketing Minute, Daniel explains all the reasons why having a mobile website isn't just recommended, but vital. Read More
How to Rise Above the Noise on Social Media
These days, social media feels like a digital war zone. Facebook and Twitter in particular. It's impossible to spend more than 30 seconds on my Facebook news feed without stumbling into a political flame war. Angry opinions everywhere... actual facts, hard to come by. The challenge for us, as business owners and marketers, is to figure out how to rise above the noise - how to build an engaging and effective social Read More
“Why Should I Give Information Away for Free?” – LFMM 194
This is a valid question, and you're probably wondering what benefit you get from giving away valuable information to your website visitors who haven't become clients yet. On this episode, Danny explains why it's smart to include some free information for visitors on your law firm website, and how it helps you in the long run. Read More
Your Fall Marketing Check-In – LFMM 193
We're heading towards the home stretch of 2017. Are you on track to finish the year strong, or do you have a little catching up to do before we roll into 2018? If not, Danny has a special offer for the first TWO people to take action. Listen to this episode and find out how you can be one of them! Read More
What Kind of Content Should You Publish On Your Website?
Whether you’re writing blog posts or coming up with content to put on your law firm’s social media accounts, it gets difficult to consistently come up with fresh material. Not only does your content need to be informative, but it needs to grab the audience’s attention, while also positioning you as a credible expert in your area of practice. Here are a few tips and resources that may be helpful when creating posts Read More
