Offering a Free Resource on your law firm website - available to visitors for free, in exchange for their email address - is a big opportunity that many lawyers aren’t taking advantage of. Let’s talk about why. In fact, we refer to it as a “secret weapon” that you can deploy. Here are a few reasons why this is a big deal: Credibility. When you do research for yourself to find a professional in a certain Read More
The Single Best Way to Increase Referrals – LFMM 190
You could legitimately be the best lawyer around in your field, but if your past clients can't remember your name when an opportunity for a referral arrises, you're missing out on business. Listen to this episode of the Law Firm Marketing Minute to find out how to stay on the minds of your past clients and ensure that you're the person they think of when they have a chance to recommend an attorney to someone. Read More
How to Use the Internet to Drive Referrals
Referrals are the number one source of business for most solo & small law practices. But according to a Texas Tech survey, the average law firm is only receiving about 1/3 of the referrals they could be receiving from past clients. That means there's a huge opportunity to grow your business simply by doing a better job of cultivating your referral network. The really good news is that you can leverage the Read More
Which Social Media Channels Should You Use…And Why?
With all the social media channels out there, it can be challenging to decide where to invest your time and money, in order to best reach your audience. In this post, I'm going to go over the social media sites that we suggest lawyers focus on - and why. Facebook - There are over 1.28 BILLION active Facebook users, meaning they don't just have an account, they use the site at least once per day. Monthly visitors Read More
Build Trust with a Video FAQ Library
Building trust is a critical marketing goal for every lawyer. And video is one of the best tools for making this happen. Other than a face-to-face conversation, video is the best way to build rapport and establish trust with prospective clients. Video allows prospective clients to hear your voice, read your body language, etc. When posted on your website, video becomes a powerful marketing tool working for you Read More
Why You Need a “Giveaway” on Your Website – LFMM 189
Spotlight Branding co-founder, Daniel Decker, explains why your law firm website needs a giveaway. It's beneficial to you as an attorney, and to your potential clients who are getting valuable information and realizing your expertise in the field. Read More
Five Tips for Social Media Marketing Success – LFMM 188
Daniel Decker has 5 tips to guide your law firm towards social media marketing success. Click play below to hear these valuable tips that will help you build a strong and effective social media presence. Read More
How to Write an Effective Blog Post – LFMM 187
Daniel Decker gives some valuable tips for writing a blog post that does more than fill up your website's blog page. Click below to listen, and learn how to establish credibility, provide value to potential clients, and get plenty of mileage out of each post. Read More
