With all the social media channels out there, it can be challenging to decide where to invest your time and money, in order to best reach your audience. In this post, I'm going to go over the social media sites that we suggest lawyers focus on - and why. Facebook - There are over 1.28 BILLION active Facebook users, meaning they don't just have an account, they use the site at least once per day. Monthly visitors Read More
Build Trust with a Video FAQ Library
Building trust is a critical marketing goal for every lawyer. And video is one of the best tools for making this happen. Other than a face-to-face conversation, video is the best way to build rapport and establish trust with prospective clients. Video allows prospective clients to hear your voice, read your body language, etc. When posted on your website, video becomes a powerful marketing tool working for you Read More
Why You Need a “Giveaway” on Your Website – LFMM 189
Spotlight Branding co-founder, Daniel Decker, explains why your law firm website needs a giveaway. It's beneficial to you as an attorney, and to your potential clients who are getting valuable information and realizing your expertise in the field. Read More
Five Tips for Social Media Marketing Success – LFMM 188
Daniel Decker has 5 tips to guide your law firm towards social media marketing success. Click play below to hear these valuable tips that will help you build a strong and effective social media presence. Read More
How to Write an Effective Blog Post – LFMM 187
Daniel Decker gives some valuable tips for writing a blog post that does more than fill up your website's blog page. Click below to listen, and learn how to establish credibility, provide value to potential clients, and get plenty of mileage out of each post. Read More
Law Firm Marketing: How to Write an Effective Blog Post
Last week on Legal Marketing Live, Ben and I discussed the "anatomy" of an effective blog post. Today, I'm going to dive into the subject a bit further. Choosing your topic. The first step is deciding what to write about. I highly recommend that you focus your blog posts on practical questions and challenges that clients and potential clients are facing. If you get certain questions regularly during consultations, Read More
How to Build an Audience On Twitter – LFMM 186
Twitter has over 328 million active users at the last count. This social media platform is huge and has the potential to showcase your content to an entirely new realm of possible clients. Twitter is different that other social media channels that you may already be familiar with, so listen to Daniel explain some ways you can build your following and get the most out of a Twitter account for your business. Read More
