Spotlight co-founder, Daniel Decker, spills the secrets to looking like an expert in your practice area. When potential clients are looking up different attorneys on the internet, they aren't going to choose the lawyer who lacks credentials and expertise. Listen here to find out how you can showcase your knowledge and look like the biggest expert in your field. Read More
Lawyer Marketing: Five Steps for Social Media Marketing Success
Social networking sites like Facebook, Twitter, and LinkedIn represent a great opportunity for lawyers to reach their target market, build their brand, generate referrals, and grow their practice. Here are five ways to leverage social media effectively: 1 - Define your objectives. What are you hoping to accomplish through social media? Increase your visibility, increase referrals, generate leads, impress your Read More
I Don’t Get Leads from My Website, What Should I Do? – LFMM 184
First, you have to understand your law firm website's purpose. In this episode, Marc explains what your website's goal should actually be, and how to get leads in simple, easy ways you probably haven't even thought about! Read More
What Your Email Newsletter Should Accomplish – LFMM 182
Your E - Newsletter shouldn't just be some copy that you throw together once a month that is destined for the recipient's junk folder. This time on the Law Firm Marketing Minute, Danny explains what your Email Newsletter should accomplish. Read More
Law Firm Marketing: Establish Trust
One of the primary goals when it comes to your law firm marketing should be: Establish Trust. Until you've established trust, nothing happens. Prospective clients don't hire you. Your network doesn't send referrals. As an attorney, you handle complex matters and the stakes are high. Hiring a lawyer isn't like choosing a restaurant for dinner. Clients aren't going to "try you out" unless they're confident that Read More
“Should My Law Firm Use Instagram?” – LFMM 181
Short answer: Yes. But if you're interested in learning what kind of content to post, ways to make posting easier and faster, plus some image ideas, click here to see what Danny has to say. Read More
If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180
We all know that it can hurt your website traffic, and your business, if you don't have a mobile-friendly website. Half of the prospective clients visiting your site are doing so on a mobile device. But there's another reason you could be losing even more traffic: click play to find out. Read More
