Law Firm Marketing: How to Write an Effective Blog Post
Last week on Legal Marketing Live, Ben and I discussed the "anatomy" of an effective blog post. Today, I'm going to dive into the subject a bit further. Choosing your topic. The first step is deciding what to write about. I highly recommend that you focus your blog posts on practical questions and challenges that clients and potential clients are facing. If you get certain questions regularly during consultations, Read More
How to Build an Audience On Twitter – LFMM 186
Twitter has over 328 million active users at the last count. This social media platform is huge and has the potential to showcase your content to an entirely new realm of possible clients. Twitter is different that other social media channels that you may already be familiar with, so listen to Daniel explain some ways you can build your following and get the most out of a Twitter account for your business. Read More
How to Look Like an Expert – LFMM 185
Spotlight co-founder, Daniel Decker, spills the secrets to looking like an expert in your practice area. When potential clients are looking up different attorneys on the internet, they aren't going to choose the lawyer who lacks credentials and expertise. Listen here to find out how you can showcase your knowledge and look like the biggest expert in your field. Read More
Lawyer Marketing: Five Steps for Social Media Marketing Success
Social networking sites like Facebook, Twitter, and LinkedIn represent a great opportunity for lawyers to reach their target market, build their brand, generate referrals, and grow their practice. Here are five ways to leverage social media effectively: 1 - Define your objectives. What are you hoping to accomplish through social media? Increase your visibility, increase referrals, generate leads, impress your Read More
I Don’t Get Leads from My Website, What Should I Do? – LFMM 184
First, you have to understand your law firm website's purpose. In this episode, Marc explains what your website's goal should actually be, and how to get leads in simple, easy ways you probably haven't even thought about! Read More
What Your Email Newsletter Should Accomplish – LFMM 182
Your E - Newsletter shouldn't just be some copy that you throw together once a month that is destined for the recipient's junk folder. This time on the Law Firm Marketing Minute, Danny explains what your Email Newsletter should accomplish. Read More
