In a recent podcast episode, I talked about the "Experience Economy" and how law firms can differentiate themselves from the competition by providing a superior client experience, in addition to providing good legal work. I got a number of good questions and so I want to dive deeper into the subject here. Let's start with the basics. The Harvard Business Review coined the term "Experience Economy" back in August Read More
How to Capture “Lukewarm” Website Visitors – LFMM 179
Not everyone who visits your website will be in immediate need of an attorney. But when something happens to them, and they need to hire a lawyer, you want to be the first person that comes to their mind. To find out how to stay relevant to your "lukewarm" website visitors, click to listen to Danny explain a couple different solutions. Read More
Is Your Law Firm Ready for the “Experience Economy”? – LFMM 178
How can Starbucks charge $5 for a cup of coffee and Disney World charge double the price of any other amusement park? They've turned their product into an experience. Why not do the same with your law firm? Read More
What Not to Do With Your Law Firm Website
Last week on Legal Marketing Live, Marc and I shared our top "pet peeves" when it comes to law firm websites. We've had the privilege of working with hundreds of lawyers across the United States and we've reviewed thousands of lawyer websites since we launched Spotlight Branding back in 2011. As a result, we've got a strong grasp on what works, what doesn't, and where many lawyers are being led astray. Below are Read More
Write Your Website Content For Humans, Not SEO Robots – LFMM 177
Visitors to your website want to know that you can handle their case and help them during a very stressful situation. They don't want to be distracted by random phrases all over your website that don't fit in with your content. Why try to please the SEO robots and move up from the top of Page 4 to the bottom of Page 3 on a Google search, when you can please the potential clients visiting your website with your clear Read More
How to Improve Your Avvo Rating – LFMM 176
The vast majority of people do research online before choosing a lawyer, and the odds are your Avvo profile pops up on a Google search. You need to make sure you have a good rating, or it could be costing you clients. This week on the Law Firm Marketing Minute, Daniel has some tips, straight from Avvo on how to boost your rating and stand out from the crowd. Read More
Build Trust – LFMM 175
When someone needs an attorney, odds are they are going through a stressful time. They want to know that they can trust the person they choose to handle their case. On this episode of the Law Firm Marketing Minute, Daniel gives you some great ways to establish that trust in your marketing. Read More
