This week, Spotlight Branding co-founder, Daniel Decker, goes over social media. He dives into what you should (and shouldn't!) be posting on social media as a business and explains how to give valuable content to your followers while keeping you at the top of their minds. Then, when the need arises for a lawyer, you're the first person they think to call. Read More
Why You Need Video on Your Law Firm Website – LFMM 167
Check out some reasons why video is so important to have on your website. Not only does it make you more personable, and help visitors feel like they know you, it establishes credibility. Click below to listen to the whole podcast and learn more reasons why video is essential to your law firm's website. Read More
How to Make Money with Your Brand, Part One
Last week we talked about why your brand matters as a lawyer. "Branding" is such an overused and nebulous term so I attempted to demystify it and show you how it's relevant to your practice. If you didn't read that article, I recommend you do so before you finish this one because the concepts build on each other. It's important to understand that everyone has a brand. It's not optional. Last week I gave you a Read More
Branding versus Marketing – LFMM 166
In this episode, Daniel explains the difference between "branding" and "marketing". A lot of people use these terms interchangeably, but here are some of the key differences, and why they matter for your law firm. Read More
Five Reasons Why Your Brand Matters – LFMM 165
This time on the Law Firm Marketing Minute, Daniel explains why you need to establish your brand as an attorney. Click play to learn five reasons why your firm needs to brand itself. Read More
Lawyer Marketing: Why Your Brand Matters
Just what the heck is a "brand" and why does "branding" matter for lawyers? These are important questions and there's a lot of misinformation out there, so let's dive in: I like to define your brand as simply: How you are perceived by the outside world. When people hear your name or see your logo... what thought, feelings, and ideas come to mind? That's your brand. Now, how to take control of your brand and Read More
Your Marketing As a Gatekeeper – LFMM 164
In this episode of the Law Firm Marketing Minute, Daniel Decker reveals why your marketing should act as a gatekeeper to your services. While you want to attract clients, some simply aren't worth the hassle and can prevent you from establishing yourself as an expert in your field. Read More
Four Ways to Maximize Your Networking ROI
Networking is a critical piece of the business development puzzle for just about every lawyer. Referrals are arguably the very best source of new business - and an active, engaged network is critical to generating those referrals. In addition, for lawyers still in the "I have more time than money" phase of growing their firm, networking is even more crucial. Unfortunately, it's easy to waste your time. You need a Read More
Get More From Your Networking by Following-Up – LFMM 163
Click here to listen to the latest Law Firm Marketing Minute, where Daniel explains the importance of following up with potential clients. Keeping top-of-mind awareness with your networking connections is the key to earning their business. Read More
Don’t Be Afraid to Narrow Your Focus – LFMM 162
On this episode of the Law Firm Marketing Minute, hear Spotlight Branding co-founder, Daniel Decker, reveal why narrowing your firm's focus is the best thing you can do. Read More
