An email newsletter is one of the most valuable marketing tools for your law firm. Every lawyer and every law firm should have an email newsletter that goes out monthly, if not even more frequently. We broke down several reasons why this is the case in a previous blog entry. Today, I'm going to focus on what your newsletter should look like. But first, I want to emphasize a key principle that should guide your Read More
Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172
We get this question a lot, and we want to assure you that you aren't annoying your email list with your newsletter. Click play to hear Marc explain why an email newsletter is worth it, and is way more valuable than annoying. Read More
Become a Brand, Not A Commodity: How to Stand Out in an Increasingly Competitive Legal Marketplace
This article is a modified excerpt from our 2017 Special Report: Become a Brand, Not a Commodity: How to Stand Out in an Increasingly Competitive Legal Marketplace. For centuries, attorneys have enjoyed a prominent role in society. Recognized for their intelligence, discernment, and education, attorneys commanded respect - and were able to enjoy a high standard of living in recognition of their contribution to a Read More
What Social Media Accounts Should a Law Firm Have? – LFMM 171
Click here to listen to Marc go over the social media channels that are most effective for small law firms. The key here isn't that you're not going to find clients on social media, but when they're in need of a lawyer, that's where they'll find YOU. Read More
How to Make Money with Your Brand, Part Two
In the last couple of weeks we've talked about why your brand matters as a lawyer, and how you can begin to understand and take control of your brand. Specifically, last week we talked in depth about assessing your brand as it currently exists and then defining the brand you'd like to create moving forward. Today, we'll look at practical steps to make this happen. For illustration purposes, imagine that this is Read More
How Important is it that I SEO My Law Firm Website? – LFMM 170
Spoiler Alert: It's not as important as you may think. Companies that offer a "one stop shop" package that includes SEO are probably not moving your Google ranking up the list, unless you're spending hundreds of dollars on SEO specifically. Don't get caught up in adding keywords awkwardly on each page of your website, click to listen to Spotlight Branding co-founder, Marc Cerniglia, explain exactly how important SEO Read More
How to Reach More People With Your Email Newsletter – LFMM 169
Do you want to get more out of your email newsletter? If you're already putting in the work to create and send it out, why not make sure it's reaching as many people as possible? This week on the Law Firm Marketing Minute, Daniel divulges some new ways to expand the reach of your newsletter. Read More
