Lead Diversification – LFMM 118

Check out this episode for some quick pointers on the importance of making sure your law firm's leads are coming form diversified sources.  As they say, don't put all your eggs in one basket! Read More

Do I Want a “One Stop Shop” Marketing Company? – LFMM 117

What is better, having a marketing company that does it all, or one that focuses on just a few aspects of legal marketing? Tune in get our take on the question. Read More

How to Keep Readers Engaged with Your Law Firm E-Newsletter

There are at least 100 BILLION emails sent per day. Some days it can feel like most of those were sent to me - do you know the feeling? Well, we're not alone. Just about everyone with an email account is inundated and overwhelmed. So given this email overload... how can you keep your audience engaged with your law firm email newsletter? (If you want to know why an email newsletter is important for your firm, Read More

Where are some of the common mistakes lawyers make with their marketing?

Well, I mean, there's a few things I think we could talk about here but I'll kind of zero in on a few that I think are most important. Let's talk about the Internet mainly, I think the first mistake a lot of lawyers make is the fact that all they think that matters on the Internet is Google and search results and people finding them online. There's a couple of things that you need to understand about that. First of Read More

Your Law Firm Website Should Reflect Your Status

What did you do before you left home this morning? I'm guessing the list includes most, if not all, of the following: You showered You shaved You brushed your teeth You got dressed in a clean, pressed, professional outfit You did your hair You put on makeup And finally... you checked yourself in the mirror before heading out to take on the day You did this for a simple reason: You're a professional Read More

Connecting Offline and Online Marketing – LFMM 116

In this episode we look at how online marketing, and your overall internet presence, greatly affects your offline efforts such as networking, advertising, and referrals. Read More

What makes an impressive law firm website?

The first thing to consider when it comes to your Web site honestly is just the design. It doesn’t end there but the conversation needs to start there. The average person can honestly typically tell whether or not you paid to have your Web site done or if your nephew did it for you ten years ago. You want to make sure you have something that looks good, that looks professional, looks modern, looks new, looks like you Read More

Most of my business is by referral, why would my law firm need internet marketing?

This is honestly one of my favorite questions that I get when it comes to you get most of your business through referrals so why would the Internet matter, why would Internet marketing matter?  Tons of reasons and none of them are BS, I promise! Let me tell you about a few.  Let's just start with the fact that you get most of your business through referrals.  There are statistics out there that still say the Read More

2016 Marketing Plan – LFMM 115

In this episode, I provide a few quick pieces of advice for how to construct your marketing plan to grow your law firm in 2016. Read More

A Lesson from the Shopping Mall: How Your Internet Marketing Can Enhance Your Value

Millions of Americans will visit the shopping mall this month. And their purchasing decisions can teach us a lot about the power of an effective brand. Many shoppers will pay a premium for a shirt with a Nike logo on it, even if it's otherwise exactly the same as a generic competitor's product. The same goes for a Chanel purse or a Rolex watch. These companies have built premium brands and as a result can command Read More