On this episode of the Law Firm Marketing Minute, Daniel explains the single best way to ramp up your marketing for 2018. Don't let your New Year's resolution to improve your marketing fall by the wayside. Try out this one idea that is simple, but produces exponential results. Read More
A Simple Test of Your Website Home Page – LFMM 212
There is one simple question that any person who visits your website should be able to answer within seconds of going to your homepage. If you aren't clearly conveying exactly what you do and whether or not you can help someone who is searching for an attorney, that potential client will move on to someone else who states front and center on their website what they do and who they help. Read More
Gratitude and Your Marketing Strategy – LFMM 211
How do you show current clients, past clients, referral sources, mentors, etc. that you're thankful for them? The little things do mean the most sometimes, and small gestures that show your gratitude show clients that you value them, and appreciate them. Spotlight Branding would like to wish you safe travels this week, and a Happy Thanksgiving! Read More
The Smart Way to Use Social Media for Your Law Practice – LFMM 210
Your business' social media presence is about so much more than posting a link to your website once a month. You want to stay top-of-mind with past clients, give potential clients helpful information that makes you look credible, and expand your brand's reach. Read More
The Holidays Are Almost Here… Don’t Lose Focus! – LFMM 209
The end of the year brings holidays and Quarter 4, which can be a very stressful time. Danny encourages you on this episode to keep moving forward and stay focused on your goals for the year. Enjoy the holidays, but do your best to finish this year strong! Read More
What Are the Most Important Functions of a Good Law Firm Website?
While there are many components to a good law firm website, today we’re going to cover a few of the most important features. You want your website to portray the following three things to potential clients, and anyone who visits your website: 1) Make it clear what you do and who you help. Within the first few seconds that someone is on your website, they should be able to tell what you do, and if you can help them Read More
What Are Good Blog Topic Ideas For My Law Firm?
If you’re thinking of starting a blog, it can be a little overwhelming to think of what you should write about. Every blog is different and finding out how to sculpt yours can be challenging, but here’s what we recommend for small law firm blog topics: Answer the questions your clients ask you on a regular basis. Ideally, you’ll want to publish a blog post weekly or bi-weekly, and definitely one a month at the Read More
5 Questions to Understand Your Market – LFMM 208
Click play to learn the 5 questions you should be asking to better understand your clientele. The key to making them want and need your services is by putting yourself in their shoes and understanding their motivations. Read More
How to Generate More Repeat Business – LFMM 207
In this episode, Daniel gives you 4 ways you can stay top-of-mind with clients, so they'll remember your name when the need arises to hire an attorney again. They'll also be able to tell their friends about you when they have an opportunity to make a referral. Read More
Five Law Firm Marketing Tips to Help You Finish the Year Strong
It's November already. 2018 will be here before you know it. I hope that 2017 has been a great year for you so far - but it's not over yet! It can be easy to lose focus this time of year, so I'd encourage you to block out distractions and finish the year on a strong note, as well as lay the foundation for an even better New Year. Here are five practical tips to help you do that. 1 - Check in with current and Read More
