We’re going to get right into this one. Remember, as I have said, you must know what you want to achieve with social media before you start marketing yourself on a platform. When I ask my clients this question, they say they want the typical things such as likes, engagement, and followers. This leads us to the first two mistakes people make with social media: they have the wrong expectations and measure their success Read More
Challenges That Women Attorneys Face
The legal profession has seen progress in gender diversity, yet women continue to face significant challenges in advancing their careers. Despite breaking into the field in more substantial numbers, many women find that systemic barriers still block their paths to leadership. Often subtle but pervasive, these obstacles include limited access to informal networks, work-life balance struggles, and the persistent gender Read More
Your Kids Don’t Understand Social Media More Than You
Years ago, one of my clients asked to speak with me about their law firm’s social media. We’d posted educational content (blogs, videos, relevant articles), quotes, and calls to action. That last one was geared toward getting readers/viewers to book a consultation. When we got on the phone, he explained that he had a younger employee who told us we were doing his social media all wrong. He said she just “got Read More
Niching Down To Find Your Ideal Client
I once worked with a client who offered business law and estate planning services. One of his largest challenges was working in New York City, where there would never be a shortage of competition. During one of our conversations, I asked him why clients would choose him over a rival. What made him slightly different from his competitors? He told me that was a great question, but he didn’t have an answer. I Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 5)
In Part 4, we explored the growth of CLARK.LAW and the challenges Chris Clark faced in expanding his team. This final part will discuss the often-overlooked element of raising rates and why CLARK.LAW doesn’t prioritize SEO. We’ll highlight how content marketing supports the firm’s growth and client relationships. The Overlooked Element: Raising Rates One of the benefits of a solid reputation and trusted brand Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 4)
In Part 3, we discussed how Chris Clark launched CLARK.LAW’s marketing efforts and overcame his initial hesitations about blogging. Now, we’ll explore how content marketing contributed to the firm’s growth, focusing on attracting and retaining clients. We’ll also look at the challenges Chris faced in expanding his team. The Growth of CLARK.LAW Chris started with just himself and a part-time paralegal, making Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 3)
In Part 2, we explored why content marketing was the perfect fit for CLARK.LAW. Now, we’ll discuss the initial steps Chris Clark took to launch his firm’s marketing efforts and the challenges he faced. We’ll also examine how he overcame his initial hesitations about blogging and content creation. How CLARK.LAW Began Their Marketing Efforts Like many, Chris started with a website. A digital footprint is Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 2)
In Part 1, we explored Chris Clark's transition from a large law firm to establishing CLARK.LAW. Now, we’ll discuss why content marketing was the perfect choice for Chris’s approach to growing his firm. We’ll examine how his emphasis on relationships and quality work aligned seamlessly with a robust content strategy. Why Content Marketing Was An Ideal Choice Content marketing was a natural fit for Chris’s Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 1)
Chris Clark’s journey from a large law firm to starting his own practice (CLARK.LAW) is a testament to aligning professional ambitions with personal passions. This five-part series delves into his unique path. By looking at Chris’s successes and challenges with marketing and growing his firm, we’ll get a better understanding of how content fits into an effective marketing plan. By our own admission, content Read More
The Evolution of Stott, Hollowell, Windham, and Stancil, PLLC
When Stephen Hegedus earned his law degree in 2014, job opportunities were scarce. He began volunteering and soon decided to create his own career path by launching a solo practice. His journey took a pivotal turn when he collaborated on a case with Mount Holly, NC's well-known attorney Jim Stancil, who offered him office space within his firm in late 2014. Having built an esteemed reputation and clientele, Jim Read More
