In Part 1, we explored Chris Clark's transition from a large law firm to establishing CLARK.LAW. Now, we’ll discuss why content marketing was the perfect choice for Chris’s approach to growing his firm. We’ll examine how his emphasis on relationships and quality work aligned seamlessly with a robust content strategy. Why Content Marketing Was An Ideal Choice Content marketing was a natural fit for Chris’s Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 1)
Chris Clark’s journey from a large law firm to starting his own practice (CLARK.LAW) is a testament to aligning professional ambitions with personal passions. This five-part series delves into his unique path. By looking at Chris’s successes and challenges with marketing and growing his firm, we’ll get a better understanding of how content fits into an effective marketing plan. By our own admission, content Read More
The Evolution of Stott, Hollowell, Windham, and Stancil, PLLC
When Stephen Hegedus earned his law degree in 2014, job opportunities were scarce. He began volunteering and soon decided to create his own career path by launching a solo practice. His journey took a pivotal turn when he collaborated on a case with Mount Holly, NC's well-known attorney Jim Stancil, who offered him office space within his firm in late 2014. Having built an esteemed reputation and clientele, Jim Read More
What Can Coaching Do for You? Part 2
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. Coaching isn’t a miracle Read More
What Can Coaching Do for You? Part 1
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. Have you ever wondered Read More
The Cheapest Way To Get On The First Page Of Google
Here’s the solution to all the problems I pointed out in the previous blog. As a quick refresher, there are more firms than good spots on the first page of Google. About 60% of people will choose one of the first three organic results. The frustrating part, at least as it pertains to lawyers, is that these spots are not merit-based. They are given out to the highest bidder (the first four paid slots) or those who Read More
Firms Spend Thousands On Invisible Billboards
Have you seen this title before? If you have, it’s because I wrote a sales email with the same title. Writing a blog based on a sales email is not cheating because it’s what we call content multiplication. You take a piece of content and duplicate it on other platforms. For example, the podcast you record gets broken up into smaller parts and posted throughout the week. Now, one podcast gets turned into several days’ Read More
How To Get People To Show Up To Your Webinar
How many calls, meetings, and clients do you have today? You likely have enough to cause an ulcer. When people set up webinars, they often overlook how busy their attendees are. As a copywriter, I meet with attorneys almost daily—and even then, I will phone their office only to find out they are at court, in mediation, or on another call. I am not pointing this out because I am frustrated or angered by it (we simply Read More
Does Building A Marketing Plan Still Scare You?
It used to make me uneasy. We have met people in the marketing industry for over ten years who get anxious when building one. I want you to walk away from this blog with two basic concepts. First, marketing plans aren’t as complicated as you think. (Because I want you to have everything you need to be successful, here’s a link to our marketing plan template. Feel free to look at it while you are reading this because Read More
How A Law Firm Grew By 30% With Spotlight Branding
When Brett Trembly founded Trembly Law Firm, his business and corporate law practice, he recognized the importance of investing in his “online real estate.” Brett has always been committed to excellence. He believes in having a robust digital presence to support offline business development efforts. Brett emphasizes that having a well-structured “house” is crucial for long-term success. Law firms can easily get Read More
