I once worked with a client who offered business law and estate planning services. One of his largest challenges was working in New York City, where there would never be a shortage of competition. During one of our conversations, I asked him why clients would choose him over a rival. What made him slightly different from his competitors? He told me that was a great question, but he didn’t have an answer. I Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 5)
In Part 4, we explored the growth of CLARK.LAW and the challenges Chris Clark faced in expanding his team. This final part will discuss the often-overlooked element of raising rates and why CLARK.LAW doesn’t prioritize SEO. We’ll highlight how content marketing supports the firm’s growth and client relationships. The Overlooked Element: Raising Rates One of the benefits of a solid reputation and trusted brand Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 4)
In Part 3, we discussed how Chris Clark launched CLARK.LAW’s marketing efforts and overcame his initial hesitations about blogging. Now, we’ll explore how content marketing contributed to the firm’s growth, focusing on attracting and retaining clients. We’ll also look at the challenges Chris faced in expanding his team. The Growth of CLARK.LAW Chris started with just himself and a part-time paralegal, making Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 3)
In Part 2, we explored why content marketing was the perfect fit for CLARK.LAW. Now, we’ll discuss the initial steps Chris Clark took to launch his firm’s marketing efforts and the challenges he faced. We’ll also examine how he overcame his initial hesitations about blogging and content creation. How CLARK.LAW Began Their Marketing Efforts Like many, Chris started with a website. A digital footprint is Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 2)
In Part 1, we explored Chris Clark's transition from a large law firm to establishing CLARK.LAW. Now, we’ll discuss why content marketing was the perfect choice for Chris’s approach to growing his firm. We’ll examine how his emphasis on relationships and quality work aligned seamlessly with a robust content strategy. Why Content Marketing Was An Ideal Choice Content marketing was a natural fit for Chris’s Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 1)
Chris Clark’s journey from a large law firm to starting his own practice (CLARK.LAW) is a testament to aligning professional ambitions with personal passions. This five-part series delves into his unique path. By looking at Chris’s successes and challenges with marketing and growing his firm, we’ll get a better understanding of how content fits into an effective marketing plan. By our own admission, content Read More
The Evolution of Stott, Hollowell, Windham, and Stancil, PLLC
When Stephen Hegedus earned his law degree in 2014, job opportunities were scarce. He began volunteering and soon decided to create his own career path by launching a solo practice. His journey took a pivotal turn when he collaborated on a case with Mount Holly, NC's well-known attorney Jim Stancil, who offered him office space within his firm in late 2014. Having built an esteemed reputation and clientele, Jim Read More
What Can Coaching Do for You? Part 2
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. Coaching isn’t a miracle Read More
What Can Coaching Do for You? Part 1
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. Have you ever wondered Read More
The Cheapest Way To Get On The First Page Of Google
Here’s the solution to all the problems I pointed out in the previous blog. As a quick refresher, there are more firms than good spots on the first page of Google. About 60% of people will choose one of the first three organic results. The frustrating part, at least as it pertains to lawyers, is that these spots are not merit-based. They are given out to the highest bidder (the first four paid slots) or those who Read More
