Regardless of your chosen practice area(s), pretend you are an estate planning attorney. You set up various types of trusts, draft wills, and help your clients title their assets appropriately to align with their estate plans. A client calls your office, learns about what you do, and immediately agrees to pay a retainer for your legal services.  During your first meeting with your client, they tell you they Read More

For years, we have expressed our belief in content marketing through a concept called The Content Loop—and we still do. The Content Loop stands in contrast to a funnel because the latter ends. To show you how The Content Loop works, imagine all the clients you have worked with in your career. Put them all in a room, and feel free to kick out the few who were displeased with your services.  This room is filled Read More

This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. In today's rapidly Read More

You must expect some of your marketing efforts to fail in the short term. We discussed having a confidence scale at the end of the previous blog. Each marketing initiative you pursue will have a rating that indicates how likely you think it will succeed. Don’t get hung up on the ranking system; the true purpose here is to let yourself try things. Pair new initiatives with things you are less familiar with. (Pro Tip: Read More

To pick up where we left off, let’s discuss your options for marketing plans that aren’t working. When something isn’t generating a return, you must either modify what you are doing or allocate your money elsewhere. (To be fair, you can adjust your goals, but we are looking at this strictly from a budgetary standpoint.)  Whether you want to tweak something or withdraw money, there’s an underlying question of Read More

This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. So far in this leadership Read More

In our last post, we discussed how much money you should spend on marketing. We advocated that you should allocate 10% of your revenue toward marketing. Now, imagine the person who’s law firm makes $2,000,000 a year in revenue. Are we arguing they should prioritize using $200,000 of that on marketing?  Yes, we are.  We spend 20% of our revenue on marketing to show you how serious we are. There’s no Read More

For those with us throughout this blog series, you have read about a marketing plan, how to organize one, and how to track it. To reiterate, there are four distinct components of a great marketing plan:  What your firm is doing  When you are doing it  What do you think it is going to result in (or what do you hope it accomplishes) What it is going to cost Throughout the previous six Read More