This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. Coaching isn’t a miracle Read More

This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. Have you ever wondered Read More

Here’s the solution to all the problems I pointed out in the previous blog. As a quick refresher, there are more firms than good spots on the first page of Google. About 60% of people will choose one of the first three organic results. The frustrating part, at least as it pertains to lawyers, is that these spots are not merit-based. They are given out to the highest bidder (the first four paid slots) or those who Read More

Have you seen this title before? If you have, it’s because I wrote a sales email with the same title. Writing a blog based on a sales email is not cheating because it’s what we call content multiplication. You take a piece of content and duplicate it on other platforms. For example, the podcast you record gets broken up into smaller parts and posted throughout the week. Now, one podcast gets turned into several days’ Read More

How many calls, meetings, and clients do you have today? You likely have enough to cause an ulcer. When people set up webinars, they often overlook how busy their attendees are. As a copywriter, I meet with attorneys almost daily—and even then, I will phone their office only to find out they are at court, in mediation, or on another call. I am not pointing this out because I am frustrated or angered by it (we simply Read More

It used to make me uneasy. We have met people in the marketing industry for over ten years who get anxious when building one. I want you to walk away from this blog with two basic concepts. First, marketing plans aren’t as complicated as you think. (Because I want you to have everything you need to be successful, here’s a link to our marketing plan template. Feel free to look at it while you are reading this because Read More

Regardless of your chosen practice area(s), pretend you are an estate planning attorney. You set up various types of trusts, draft wills, and help your clients title their assets appropriately to align with their estate plans. A client calls your office, learns about what you do, and immediately agrees to pay a retainer for your legal services.  During your first meeting with your client, they tell you they Read More

For years, we have expressed our belief in content marketing through a concept called The Content Loop—and we still do. The Content Loop stands in contrast to a funnel because the latter ends. To show you how The Content Loop works, imagine all the clients you have worked with in your career. Put them all in a room, and feel free to kick out the few who were displeased with your services.  This room is filled Read More