Attorney Chris Clark has built his law firm around being "data-driven." What does that mean, how does it impact your firm, and how does it potentially put BigLaw out of business? Chris explains it all in this week's episode! Read More
How Much Revenue Are You Losing By Doing Your Own Marketing? – LFMM 359
Have you been putting off delegating your marketing activities because you think it'll save you money over hiring a vendor or in-house staff? If you sat down and looked at the data, you could be surprised. This week, we share some numbers with you to see just how much revenue you could be giving up each month because you chose to do your marketing yourself. Read More
You Need KPIs – LFMM 354
Are you tracking the right things in your law firm? The right data is so important to helping you understand what initiatives are working, or which employees deserve a raise (or to be fired). This week, we talk about what metrics you can be tracking and how important they are to your firm's success. Read More
The Benefits of Hiring a Vendor vs. In-House Labor – LFMM 338
Did you know that a vendor can cost 1/3 what a full-time, in-house employee does? If you're hesitant to hire (or rehire) for a role your law firm needs, outsourcing the work to a vendor such as a bookkeeper, paralegal, or marketing company can be a great way to free up your capacity and spur growth for your firm. Read More
4 Ways to Solve Cash Flow Problems in Your Law Firm
As a small business owner, the cash flow peaks and valleys add much more stress to your already stressful life. We’ve heard from many attorneys that cash flow issues are one of their biggest challenges, so we’d like to offer some tips on what we’ve learned as a small business that has helped us through our own cash flow rough spots. 1. Invest in Marketing Shocking that a marketing company would put this as the Read More
How the Right Content Strategy Will Help You Raise Your Rates
Are you struggling to charge what you deserve? Raising your rates can be tricky, and right now, it might seem particularly tough or even insensitive to consider. That’s because, as we write this, our economy is in the very early stages of recovery from the coronavirus pandemic. However, not only do you deserve to be paid well for your work, but ensuring you can charge a reasonable amount could also make the Read More
Ways to Fix Cash Flow Issues in Your Law Firm – LFMM 320
We asked and you responded - cash flow issues are one of the biggest challenges that solo and small firm attorneys face. In this episode, we provide some tips on how to even out those peaks and valleys. Read More
The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311
In this episode, we finish up this series with our 4th and final law of content, which is to track the right results. Read More
The Laws of Content Marketing Part 4: Track the Right Results
In this post, we're talking about the fourth and final of the four laws of content marketing, which is to track the right results. (Click here to catch up on the first, second, and third laws.) When it comes to content, depending on the industry, things like clicks, engagements, and views become overrated. Most people don't make money just because of their clicks, their views, or their engagements. So when Read More
