This is going to sound like a clickbait article, but bear with us. Here’s the secret marketing companies don’t want you to know about! Marketing companies like to throw a lot of data at you and then gloat at how their work has resulted in an increase in various metrics. Unfortunately for you - a lot of that data is useless. Those numbers are mostly for vanity and don’t really give you any insight into how well Read More
The Wrong Data Is Vanity – LFMM 283
So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren't actually a good indicator of whether or not their marketing is doing well. This episode dives into that vanity data and discusses what you should be tracking. Read More
Know Your Average Case Value – LFMM 282
Do you know your average case value? It's one of the more telling metrics we want our clients to track of because it can tell you if you're actually attracting better clients and doing more of the work you want to do! Read More
Raise Your Rates: A Premium Brand Means a Premium Price – LFMM 257
Want to raise your rates? If so, find ways in your marketing to tell people that you're the expert. Read More
Tracking ROI: Don’t Get Tunnel Vision – LFMM 251
Take time to see the big picture view and understand that good marketing and systems compliment each other. Read More
Know Your Numbers – LFMM 229
Tracking your results and conversions is imperative if you want to know which marketing channels are giving you the best return. When you're spending money in several different avenues, you have to be aware of the strategies that are converting the highest, and are producing clients that you actually want to work with. Referred clients are the best because they are already warmed up to you, they trust the source that Read More
Lawyers, Stop Competing on Price! – LFMM 183
Having the lowest prices may attract customers, but differentiating yourself from your competitors and elevating your services will attract more qualified leads. Don't focus all your efforts on having the cheapest prices, prevent yourself from becoming a commodity. Read More
How to Make Money with Your Brand, Part Two
In the last couple of weeks we've talked about why your brand matters as a lawyer, and how you can begin to understand and take control of your brand. Specifically, last week we talked in depth about assessing your brand as it currently exists and then defining the brand you'd like to create moving forward. Today, we'll look at practical steps to make this happen. For illustration purposes, imagine that this is Read More
How to Make Money with Your Brand, Part One
Last week we talked about why your brand matters as a lawyer. "Branding" is such an overused and nebulous term so I attempted to demystify it and show you how it's relevant to your practice. If you didn't read that article, I recommend you do so before you finish this one because the concepts build on each other. It's important to understand that everyone has a brand. It's not optional. Last week I gave you a Read More
Starting Your Firm with Financial Capital – LFMM 114
Many lawyers do not consider if they should start their own law firm and invest some financial capital from day one. Check out this episode for a few quick thoughts on why it might be worthwhile to consider that just like any other business, a law firm should begin with some capital from day one. Read More
