SEO Tactics to Ignore – LFMM 637

Marketing companies will do several things as part of the thousands of $$$ you pay them to boost your SEO rankings. But are any of them actually worth it or helpful? We're covering several tactics that aren't worth your time on today's Law Firm Marketing Minute. Read More

How Social Media Affects SEO – LFMM 636

In this episode, we'll guide you through the unexpected SEO benefits social platforms can bring to your firm's online visibility. This isn't about posting your phone number ad nauseam; it's about creating substance that commands attention and respect from search engines and potential clients alike. Read More

How Your Website Affects SEO – Part 2 – LFMM 635

On this episode of the Law Firm Marketing Minute, we're discussing the role your website's design and structure plays in your search rankings. From ensuring your site plays nice with smartphones and tablets to the subtle art of internal linking, we've got you covered with actionable insights that are straightforward yet incredibly powerful.  Read More

How Your Website Affects SEO – Part 1 – LFMM 634

Your website is more than just a digital business card; it's a powerful tool for showcasing your expertise and connecting with your target audience. In this episode, we're going through the nuances of website design and user experience that can impact your search engine rankings. From URL structure to intuitive navigation, learn how Google's tracking of user interactions can either elevate or hinder your online Read More

Quality Content vs. SEO Content – LFMM 633

Google's bots are smarter, and it's time your content strategy is too.  You don't need tons of small articles on current events to be relevant on search engines. Quality, evergreen content is what's going to provide the most long-term benefits (even though you really shouldn't be concerned with the SEO benefit in the first place). Read More

Starting an SEO Series – LFMM 632

Forget the overhyped promises and discover how your content marketing can naturally boost your SEO, without the smoke and mirrors. This episode peels back the layers on what SEO really means for your law firm, and why some of your colleagues might be skeptical about its purported benefits.  You'll gain insights on the competitive landscape, learn why knowing your Google ranking is critical, and understand why Read More

Do You Really Need MORE Clients? – LFMM 631

This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why MORE clients isn't always the answer. Read More

Your Brand = Your Reputation – LFMM 630

This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why branding actually matters for small firms. Read More

Are You Good at Referrals? – LFMM 629

This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why most lawyers aren't as good at referrals as they think they are. Read More

SEO Is Not the Holy Grail – LFMM 628

This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why SEO isn't all it's cracked up to be. Read More