Despite the great work you do or however many billboards you put up, there will still be a ton of people in your own community who have never heard of you. That's why consistent marketing is so important, and we explain how to make it happen on today's episode. Read More
SEO Is Changing – LFMM 542
The world of SEO is changing more from search engines to video and social media. We explain exactly what that looks like on today's episode. Read More
Beware of SEO “Service” – LFMM 541
Many marketing companies tack on "SEO" as a service or add on when they send you a proposal. Most of the time, though, it doesn't do much more than check off a box. Today, Marc shares his insight on what's really going on. Read More
Stop Caring About SEO So Much – LFMM 540
On today's episode, Spotlight Branding CEO Marc Cerniglia is back with a quick tip for your firm's SEO strategy! Read More
How to Tell If Your Marketing Is Working – LFMM 539
This is a question we get often, especially as it relates to determining the ROI of your content marketing. Marc gives you an answer on today's episode! Read More
Lots of Referrals Doesn’t Necessarily Mean You’re Great with Referrals – LFMM 538
On today's episode, Spotlight Branding CEO Marc Cerniglia takes over the show to talk about the importance of referrals, but notes that just because 100% of your business may already come from referral doesn't mean you're actually doing well with your referral strategy. Read More
Podcast Week Day 4: How to Get Your Show on Apple Podcasts – LFMM 537
What sort of wizardry goes into getting your podcast from your computer to Apple? It's actually pretty simple and we explain the process on today's episode. Read More
Podcast Week Day 3: The Only Podcasting Equipment You Need – LFMM 536
Fact: You don't need hundreds or thousands of dollars in equipment to produce a good podcast. In today's episode we explain how you can start a podcast for as little as $50. Read More
Podcast Week Day 2: Picking the Right Format for Your Show – LFMM 535
What kind of podcast should you be doing? Solo? Interview? Both? We discuss the different formats available to you so you can decide what fits best with your firm. Read More
Podcast Week Day 1: Why You Should Have a Podcast – LFMM 534
We're wrapping up our long series on marketing deep dives with a week dedicated to podcasting! To start, we're giving you several reasons why you and your firm should have a podcast. Read More
