Every Lawyer Needs Marketing – LFMM 627

Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and today's episode is for you. Read More

How to Manage Your Leads – LFMM 626

Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on today's episode. Read More

Leads: Defined – LFMM 625

While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on today's episode! Read More

Marketing Is Many Different Things – LFMM 624

Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on today's episode! Read More

Google Analytics Explained: What Reports Can Tell You – LFMM 623

As we wrap up our series on Google Analytics, we explain some of the data and information you can learn from the reports section of GA. Read More

Google Analytics Explained: Bounce Rate – LFMM 622

In this episode, we explain what the bounce rate is inside Google Analytics. Read More

Google Analytics Explained: Session Duration – LFMM 621

In this episode, we explain what average session duration does (and does not) tell you inside Google Analytics. Read More

Google Analytics Explained: Users vs. Sessions – LFMM 620

This week we're explaining various metrics and concepts inside Google Analytics. In this episode, we explain the difference between users and sessions (and views)! Read More

Marketing Isn’t Just Lead Generation – LFMM 619

So many lawyers get caught up in constantly trying to generate more leads that they leave a TON of business on the table because they fail to continue marketing to the people who are already in their system. We explain what to do in today's episode. Read More

Tips for Better PDFs – LFMM 618

You use PDFs a lot in your firm, right? Here are a couple of tips to make them better! Read More