🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 AI isn’t what you think—it’s even better. Small law firms hear a lot about AI, but most lawyers don’t realize how it actually fits into their practice. Smike, Eddie, and Steph dive into the misconceptions, the surprising ways to get comfortable with AI, and why a little curiosity goes a long way. 📌 Key Takeaways: The #1 Read More
The #1 Video Platform to Find Gen-Z (May Not Be What You Think)
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Discover the surprising video platform that dominates Gen Z’s attention—96% of them are here! In this episode, Smike and Sofia explore how this platform stacks up against TikTok and Instagram, and why it’s a game-changer for law firm marketing strategies. 📌 Key Takeaways: Why this platform is a must for reaching younger Read More
This AI Could Make Your Website Obsolete?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌐 Could Google’s SGE render your website irrelevant? Smike, Sarah, and Eddie explore the evolving role of websites in the AI-driven world of search. From building trust to bridging the credibility gap, discover why websites may still have a critical role despite the rise of AI-generated answers. 📌 Key Takeaways: AI tools like SGE Read More
Google’s Latest AI Breakthrough: What You Need to Know
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 Google has made a game-changing leap with its newest AI update, and it’s redefining how search works. This episode unpacks what this breakthrough means for lawyers, how it impacts client acquisition, and why understanding it is essential for staying competitive. 📌 Key Takeaways: How Google's AI is reshaping the search Read More
What’s Worse For Small Law Firms: Bad Content or No Content?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!✨ Small law firms often face a tough decision: is it worse to stay silent online or to share generic, uninspired content? Smike, Eddie, and John break down this dilemma, exploring how consistency, value, and professionalism can make or break your digital marketing strategy. Discover actionable tips to refine your approach and avoid common Read More
How to Earn the Cold Shoulder—Fast
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🥶 Ready to learn why your clients are forgetting you? In this episode, Smike, John, and Eddie break down the fastest way lawyers lose referrals: by earning the cold shoulder. From post-case ghosting to missed opportunities, this conversation reveals exactly what you’re doing wrong—and how to fix it. 📌 Key Takeaways: Why client Read More
The #1 Risk for Small Law Firms [and How to Avoid It]
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎯 Operating without a marketing plan is one of the biggest risks small law firms face. Smike, Sarah, and Megan break down why skipping this crucial step leads to wasted resources, frustration, and missed opportunities. Learn how even a simple strategy can help you grow, stand out, and stay ahead of the competition. 📌 Key Read More
Most Small Law Firms Take This Risk; Are You One Of Them?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🛑 Most small law firms unknowingly gamble with their marketing—and it’s costing them big. In this episode, Smike, Sarah, and Megan break down the #1 risk most small law firms take, why it leads to chaos and wasted money, and how to fix it with a solid marketing plan. 📌 Key Takeaways: Why unplanned marketing leads to lost Read More
Lawyers Are Artists, Just Not In This Way
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎯 Marketing is an art form, and while lawyers are artists in the courtroom, that creativity doesn’t always translate to effective branding. In this episode, Smike, Sarah, and Megan dive into why DIY marketing often leads to missed opportunities and how trusting the right experts can elevate your law firm’s success. Don’t let your ego stand in the Read More
Why Seeing Every Call as a Sales Pitch Holds You Back
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎯 Are you dismissing valuable advice because it comes with a sales pitch? Many lawyers are missing out on game-changing insights by writing off strategy calls as purely self-serving. In this episode, Smike, Sarah, and Megan break down the hidden value in these conversations and how to make them work for you—no strings Read More
