054 – Exploring the Power of Automations with Attorney Devin Miller

We've said it before and we'll say it again: Automations are one of the biggest key to driving your firm's growth! This week, we're joined by Attorney Devin Miller who has become REALLY passionate about automating all of the processes that humans just simply don't need to be performing. Check out his great insight, and if you need help setting up automations for your firm, check out www.diywhitelabel.com. If you'd Read More

053 – Understanding Your Website Hosting with Lance Dockins

A lot of business owners have no clue what it means when they have their website hosted, and a lot of times, what they think they're getting isn't actually the truth. This week, we chat with Lance Dockins from Wordkeeper, a website hosting company, to talk about what you should be looking for in a website host and what those Google PageSpeed tests really mean. Read More

052 – Growing Your Firm the Right Way with Jeremy Danilson

Sure, everyone has opinions on the best way to grow a law practice, but this week's guest has actually done it. Attorney Jeremy Danilson from Iowa has doubled his firm over the last four years and, judging by how he talks about it, has done so by avoiding a lot of the big headaches that plague most business owners. Catch his insight on this week's episode! Read More

051 – Bringing in the Business with Steve Fretzin

Happy 2022! If your goal for the year was to grow your firm, this episode is a great place to start. Our guest this week, Steve Fretzin, is a lawyer coach who helps firms hone in their business development skills and teaches them the art of sales-free selling. Check out Steve's "Be That Lawyer" podcast and learn more about his program at www.fretzin.com Read More

Understanding the Most Important Marketing Metrics for Your Firm

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050 – Implementing EOS with Cesar Quintero

EOS is a fantastic tool that can help businesses of any size align themselves to achieve their goals (it can also help you figure out what those goals are!). Our gest this week, Cesar Quintero, is an EOS implementor and even helped us get EOS up and running here at Spotlight Branding. He joins us to talk about what EOS and how you can get started. To get Cesar's help with implementing EOS in your firm, Read More

How to build a content marketing ecosystem with your law firm’s CRM

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049 – Marketing as a Criminal Defense Attorney with Attorney Barry Wax

There's no such thing as too narrow of a niche when it comes to how you market your practice. Criminal defense attorneys, regardless of their niche, face unique challenges when it comes to marketing their firm. This week's guest, Attorney Barry Wax, practices criminal defense in Miami, Florida, and has developed a solid and consistent marketing ecosystem that has helped him find a ton of success. Learn about his Read More

048 – Working with Vendors with Nicole Bernard

Most of the time, you're only focused on what services a specific vendor provides. This week, we're talking about things you can do to get the most ROI out of your vendor relationships. Join John Hinson and guest Nicole Bernard as they discuss the best ways to work with outside vendors. Read More

047 – Succeeding on Google with Brent Baltzer

No, we're not changing our stance about SEO! We are, however, committed to helping you grow your firm in the best ways, which is why we're joined by Google ads expert Brent Baltzer to discuss how to run a successful Google ads campaign and how it can fit into an overall content marketing strategy. Learn more at www.baltzermarketing.com Read More