Having connections with reporters give a huge boost your authority and credibility. This week, we're joined by media relations expert Janet Falk to talk about the entire process of building those relationships from first getting a reporter's attention to being interviewed. Grab your Media Profile template here. Get Janet's tips for maximizing an interview here. Read More
068 – Getting the Most Out of Your Books with Michael DeLon
In somewhat of a sister episode to #32 with Paula Black on publishing a book, we're joined this week by Paperback Expert's Michael DeLon to talk about how to get the most out of your book and all the ways it can enhance your marketing and business development. Learn more about Paperback Expert at www.paperbackexpert.com Read More
067 – Starting at a New Firm with Attorney Cherylyn Harley LeBon
Many attorneys often jump from firm to firm, or even start their own, over the course of their career. This week's guest, Attorney Cherylyn Harley LeBon, has a big resume and the experience to share when it comes to knowing what to expect whenever you make your next career move. Read More
066 – Running an Efficient Firm with Danielle Butler
Efficiency and productivity have wide-ranging effects on how your business runs - from your employees all the way to the clients you work with. This week's guest, Danielle Butler from The Records Company, joins us to talk about the implications and ways you can help your firm. Learn more about The Records Company by clicking here or you can chat with Danielle directly at danielle.butler@therecordsco.com Read More
065 – Outsmarting Your Competition with Stormie Andrews
There's a saying that the best cases go to the best marketers. When you're a solo/small firm, you often can't compete with the bigger marketing budgets of larger firms. However, as our guest Stormie Andrews explains, you can outsmart them by understanding your clients better than your competitors. Learn more about Stormie's Buyer's Persona and more at www.outsmarttools.com Read More
064 – Hitting the Speaking Circuit with Anastasia Lipske
Booking a speaking engagement is one of the best ways to show off your expertise! This week, we're joined by coach and booking agent Anastasia Lipske to discuss strategy for getting more bookings and tips on how to be a better speaker. Grab Anastasia's e-book and learn how to join her monthly Q&A at www.accessspeakers.biz/thankyou Read More
063 – Running for Office with Christy Clark
It seems like those in the legal industry are most likely to run for office. With that in mind, we brought in someone who has the first-hand experience to talk about what needs to be done and what to expect when you decide to launch a political career. Read More
062 – Raising Your Rates with Moshe Amsel
What started out as a discussion on business goals turned into an even better discussion on why you should raise your rates RIGHT NOW. Moshe Amsel is a law firm coach and financial strategist, and we talk about how most, if not all firm owners aren't charging the rates they're truly worth. Listen to this great conversation and strongly consider raising your rates today. You can learn more about Moshe and his firm Read More
061 – Mastering Facebook with Danny Decker
This week on Center Stage, marketing coach and consultant Danny Decker returns to the show to talk about Facebook's marketing capabilities and how you can get the most out of its advertising platform. Plus, check out Danny's new book with How to Manage a Small Law Firm's RJon Robins at AutomaticMarketingMachine.com Read More
