🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠What if your marketing is failing not because of your strategy—but because you're ignoring one critical human element? In this episode, Mike Pelletier and Eddie Dzialo break down the emotional foundation that separates forgettable firms from unforgettable ones. With insights dating back to 1923 and failure rates that’ll make your Read More
The Small Law Firm Hiring Masterclass feat. Brett Trembly
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠Most small law firms are hiring wrong—and it’s holding them back. In this episode, Brett Trembly breaks down the proven hiring mindset and systems that helped him scale from solo to a team of 35+. From why you should hire people more experienced than you, to how to train, manage, and retain team members (even virtually), this is the Read More
Facebook Ads Work—When the Right People See Them
Marketing is helping a product or service connect with those who want to buy or use it. Regarding Facebook ads, you could have the cleanest copy, the most eye-catching creative, and even a perfect funnel—and still fail. Why? Another critical component of your ad is ensuring it is in front of the right people. Ultimately, you have a tremendous amount of autonomy in who sees your ads, and more importantly, you can Read More
The Hire That Separates Struggling Firms from Thriving Ones
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💸 Most law firm owners are stuck doing the one task that drains their time and delays their income—because they haven’t made this critical hire. In this episode, Brett Trembly explains why a full-time billing person isn’t a luxury—it’s a growth multiplier. From emotional detachment to consistency in collections, he lays out exactly Read More
The Best Hiring Process You’ve Never Heard Of
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚀 Most law firms are hiring the wrong way—and it's costing them time, money, and sanity. In this episode, Brett Trembly reveals a hiring process that flips the script: repel 90% of applicants to find the perfect fit faster. No fluff, no resume worship—just real strategies that work. If you’re tired of staff who talk a good game but Read More
How Your New Hires Can Become Nightmares
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📞 Hiring new team members can feel like a leap of faith—but without the right training system, that leap can turn into a crash landing. In this episode, Brett Trembly joins Danny Decker to unpack the real reason so many hires don’t work out: it’s not about finding “the one”—it’s about building them into it. Learn why consistent Read More
Hire Someone Smarter Than You. Thank Me Later.
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚀 Are you still hiring based on who you can afford—not who can actually move the needle? In this powerful conversation, Brett Trembly shares the hiring mindset shift that helped him scale faster, make more money, and get his time back. From mentors to money fears, he breaks down why the smartest decision you can make is to not be the Read More
What Law School Didn’t Teach Me About Scaling a Firm (But I Had to Learn Fast)
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🎙️ What happens when you’re doing everything “right” but still stuck in survival mode? Brett Trembly opens up about his early struggles as a solo attorney, the mindset shift that changed everything, and the single hire that doubled his income and unlocked real growth. From sleepless nights to leading two thriving businesses, Brett Read More
COA Is The Linchpin Of A Profitable Ad BudgetÂ
You will get mixed responses when you talk to people who have run Facebook ads. You’ll hear everything from how effective they were to how they needed to be pulled after a few weeks and written off as a loss. The mistake people make is assuming that Facebook ads are unreliable. Success and failure depend on more than ad copy, design, and audience targeting (although all of these are critical). Others may have skipped Read More
Why Every Small Firm Needs a Billing Assistant—ASAP
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧾 Are you still chasing down invoices, discounting your fees out of guilt, or retroactively guessing your billable hours? In this eye-opening episode, Brett Trembly explains how hiring a billing assistant changed everything for his law firm—and why it might be the smartest move a small firm owner can make. From underbilling to Read More
