Let’s imagine that you, as the owner of a law firm, have accepted that you need a presence on social media. You want people to look you up after they are referred to you, and you want to stay in touch with your existing audience. You consistently post educational and valuable content, assuming you have high visibility on platforms like Facebook. After months of doing this, lawyers may become frustrated with Read More
How to Turn Common Questions Into New Business
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 You’re answering the same client questions day in and day out — so why not turn those answers into your best marketing asset? In this episode, Mike and Eddie reveal how small and solo law firms can attract new business. From quick-win strategies to smart positioning, they break down how to package your everyday knowledge into Read More
What’s the Most Powerful Marketing of All? This Is
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠Most lawyers chase ads, SEO, or slick websites — but they’re skipping the most powerful marketing tool of all: social proof. In this episode, Mike and Eddie break down why referrals, testimonials, and real client stories convert better than any clever campaign. From smashing the "lawyers can't be trusted" stigma to using video to Read More
One Simple Website Page That Can Turn Visitors Into Clients
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💬 Most law firm websites boast credentials—but overlook the one page that actually builds trust. In this episode, Mike Pelletier and Eddie Dzialo dig into the subtle yet powerful section of your site that makes clients feel understood. It’s not about where you went to school—it’s about why you do what you do, and how to show it. 📌 Read More
The Emotion That Built Empires—and Still Works in 2025
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠What if your marketing is failing not because of your strategy—but because you're ignoring one critical human element? In this episode, Mike Pelletier and Eddie Dzialo break down the emotional foundation that separates forgettable firms from unforgettable ones. With insights dating back to 1923 and failure rates that’ll make your Read More
The Small Law Firm Hiring Masterclass feat. Brett Trembly
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠Most small law firms are hiring wrong—and it’s holding them back. In this episode, Brett Trembly breaks down the proven hiring mindset and systems that helped him scale from solo to a team of 35+. From why you should hire people more experienced than you, to how to train, manage, and retain team members (even virtually), this is the Read More
Facebook Ads Work—When the Right People See Them
Marketing is helping a product or service connect with those who want to buy or use it. Regarding Facebook ads, you could have the cleanest copy, the most eye-catching creative, and even a perfect funnel—and still fail. Why? Another critical component of your ad is ensuring it is in front of the right people. Ultimately, you have a tremendous amount of autonomy in who sees your ads, and more importantly, you can Read More
The Hire That Separates Struggling Firms from Thriving Ones
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💸 Most law firm owners are stuck doing the one task that drains their time and delays their income—because they haven’t made this critical hire. In this episode, Brett Trembly explains why a full-time billing person isn’t a luxury—it’s a growth multiplier. From emotional detachment to consistency in collections, he lays out exactly Read More
The Best Hiring Process You’ve Never Heard Of
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚀 Most law firms are hiring the wrong way—and it's costing them time, money, and sanity. In this episode, Brett Trembly reveals a hiring process that flips the script: repel 90% of applicants to find the perfect fit faster. No fluff, no resume worship—just real strategies that work. If you’re tired of staff who talk a good game but Read More
How Your New Hires Can Become Nightmares
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📞 Hiring new team members can feel like a leap of faith—but without the right training system, that leap can turn into a crash landing. In this episode, Brett Trembly joins Danny Decker to unpack the real reason so many hires don’t work out: it’s not about finding “the one”—it’s about building them into it. Learn why consistent Read More
