This is not a knock on Google, but more of a slight nudge to people who think it is the only method of getting more clients. Part of the reason why people are so hyper-focused on Google is that the marketing industry was too for a long time. And while Google still has a place in a well-rounded marketing plan, small law firms should take note that how people search for legal help is evolving. Potential clients Read More
Best Of: Building Your Law Firm One Relationship at a Time feat. Lisandra Matos
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚗 From translating for her family as a teen immigrant to building a thriving personal injury practice, Lisandra Matos shares how deep relationships—not fancy marketing—grew her law firm into a million-dollar success. In this inspiring episode, she opens up about her roots, her referral-driven strategy, and how creating a culturally Read More
Best Of: Women Changing the Face of Law feat. Molly Hough
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🔥 The legal profession wasn’t built for women—and it shows. But that’s exactly why Molly Hough is on a mission to help women lawyers rewrite the rules, build books of business, and carve out real leadership in a system that’s overdue for change. In this candid conversation, she shares what’s broken, what’s working, and how women in Read More
Best Of: The Power of a Self-Published Lawyer feat. Joel Ankney
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📚 What if writing a book could do more for your law firm than any networking event ever could? In this episode, Mike interviews attorney and self-published author Joel Ankney, who shares how becoming an author helped him attract better clients, land speaking gigs, and build a more authentic, sustainable brand—all without traditional Read More
Best Of: How Lawyers Can Master YouTube feat. Jeff Hampton
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚨 Lawyers are sleeping on YouTube — and it’s costing them serious business. In this “Best Of” episode, Jeff Hampton breaks down how he turned YouTube into a $2M+ client-generation machine without big budgets, fancy gear, or viral gimmicks. From long-form trust builders to short-form awareness plays, Jeff lays out exactly how solo and Read More
Copywriting 101 for the Legal Marketers
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ✍️ Think copywriting is just about sounding professional? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to break down what legal marketers really need to know about writing persuasive copy. From overcoming lawyer-brain to learning how to sell with every sentence, this is your crash course in Read More
Get Your Content & Ads To Work Together
People often tend to view marketing as a checklist. There are professional marketers who do the same thing as well. It’s an easy trap to fall into, especially if you are diligent enough to set aside time each quarter to map out a marketing strategy. On these plans, people list various initiatives, such as newsletters, events, and social media ads. All these tactics will remain disconnected—and the results Read More
What Part of Your Copy ACTUALLY Matters?!
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠Think every word you write will be read? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to uncover the brutal truth about how people really consume your content. If your headlines don’t tell the full story, your message may never land. This conversation breaks down the psychology of skimming, Read More
What is Stopping Your CTAs From Converting
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚀 Your "Contact Us" button isn't the problem—it's everything leading up to it that determines if a potential client clicks or bounces. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to reveal why most law firm CTAs fall flat—and how you can make yours irresistible. From connecting with emotional triggers to Read More
The Right Words Attract the Right Clients
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💬 Great copy isn’t about clever wordplay—it’s about guiding potential clients from curiosity to conversion. In this episode, Mike Pelletier, Danny Decker, and Eddie Dzialo dive into the psychology behind persuasive copywriting and why the best marketers don’t create desire—they channel it. Learn how to use the right words to attract Read More
