This article was originally written for our client exclusive Spotlight Quarterly publication in the April 2018 Edition. 10 measly SECONDS. That’s all you have to work with to convince your audience that you can provide them with some value—that they have come to the end of their search on the internet. So how do you catch, maintain, and keep their interest? The answer: Persuasive, organized website copy Website Read More
The Story Isn’t About You – LFMM 248
All good marketing tells a story. A common mistake is positioning your firm as the hero of that story. Rather, you should be the trusted advisor who helps the hero (E.g. the client) get to a better place in their life. Read More
Being A Good Lawyer Isn’t Enough – LFMM 247
Letting your work speak for itself is not enough. While it's admirable, you need a real growth strategy. Read More
A Lesson From My Uber Ride – LFMM 246
Create a unique experience and value for your clients so that you can't be compared apples to apples with other attorneys. If you haven't built a brand for yourself...you're a commodity. Read More
Circumvent Search – LFMM 245
GKIC SuperConference Part 2: In this episode, we discuss how search engines (e.g. Google, Bing, Yahoo) are typically the last resort when it comes to making important decisions. Most people don't "search" for a service provider if they have a better option. Read More
Manufacturing Authority – LFMM 244
GKIC SuperConference Part 1: In this episode, we discuss taking deliberate and intentional steps to becoming the authority in your market. Read More
SEO: The Ultimate Zero-Sum Game – LFMM 243
Statistically, it's quite unlikely that you're at the top of a Google search for your practice area in your city. Without paying copious amounts of money to beat the constantly-evolving search algorithms, it's almost impossible to earn one of those top spots. That's why call it a Zero-Sum Game. Read More
“Should My Blog Exist on My Website or On a Separate Site?” – LFMM 242
Daniel dives into the benefits of having your blog on your website, but also how you can utilize it on other sites. The great thing about blog content is that you can share it all across the internet. If you're curious how to best share these posts on different channels, we'd love to chat with you about that. Read More
Think Differently- How to Market & Sell Legal Services – LFMM 241
Selling your legal services doesn't have to be sketchy or pushy. The mindset to have is that you are in the business of helping people and solve issues that they're facing, not that you're trying to bamboozle them into giving you money. You can market and sell to people without coming off as sleazy, and that's not the way you want potential clients to think of you. Read More
Q1 Marketing Review – LFMM 240
We're just starting Q2 and if the first Quarter of the year didn't quite turn out how you were expecting, there is still hope for the rest of 2018. Start with the big picture and work your way backward to decide what your monthly goals are. Once you establish the numbers, go back and see how you can improve upon Q1 to hit those numbers. Do you need more referrals, should you allocate your marketing dollars in a new Read More
