🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🤔 What happens when Google’s AI, SGE, gets it wrong? Smike, Sarah, and Eddie unpack the dangers of relying on AI-generated answers in high-stakes fields like law. With real-life examples of inaccuracies and practical advice for fact-checking, this episode challenges the hype around AI and highlights why precision matters more than Read More
SEO Is Turning Into SGE
During a recent meeting, we discussed the differences between SEO and content marketing. (Our allegiance lies with the latter.) One of the most interesting trends is that people try content marketing and quickly abandon it. Content marketing has existed for hundreds of years, and if you don’t believe me, look at Poor Richard’s Almanack or the Michelin Guide. SEO, conversely, began in the 1990s. When people Read More
Google’s Latest AI Breakthrough: What You Need to Know
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠Google has made a game-changing leap with its newest AI update, and it’s redefining how search works. This episode unpacks what this breakthrough means for lawyers, how it impacts client acquisition, and why understanding it is essential for staying competitive. 📌 Key Takeaways: How Google's AI is reshaping the search Read More
Don’t Read This Blog
Well, I warned you, but I guess you are here anyway. I titled this blog as I did because of the time of year. As much as I love writing and being a copywriter, I still prefer being with my family, playing hockey, and studying music more. With that, I hope you are doing the things you enjoy with the people you love the most. These are the things that fuel us, and they are why we work as hard as we do. This Read More
Best of LFMM: Our Favorite Mental Health Book
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 In this special throwback episode, Smike and Eddie dive into one of their favorite mental health resources: The Tools by Phil Stutz and Barry Michels. Inspired by the popular Netflix documentary with Jonah Hill, they discuss how this book equips lawyers with practical strategies to handle anxiety, stress, and burnout. If Read More
Best of LFMM: Mental Health Wrap Up
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠In this wrap-up of Mental Health Awareness Month, John Hinson tackles the lingering stigma around therapy in the legal profession. With honest insights and actionable advice, John shares his personal journey to understanding the power of talk therapy, as well as practical alternatives for lawyers feeling overwhelmed. Whether you’re Read More
Best of LFMM: It’s Okay Not To Be Okay
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!⚖️ In this reflective throwback episode, John Hinson revisits Mental Health Awareness Month with a stark reminder: lawyers are three times more likely to experience clinical depression than professionals in other industries. Explore the challenges of high-stress environments, the importance of vulnerability, and practical steps for Read More
Lead Nurturing Is The Best Thing Your Firm Isn’t Doing
I wrote about the difference between hunting and farming (marketing metaphors) in April 2024, but the confusion around this basic concept is deep enough that it bears repeating. As someone who works with attorneys daily, I can attest that many are laser-focused on hunting. In other words, they are searching for cold leads and turning to overly-priced marketing strategies, such as SEO, that fail more often than they Read More
Best of LFMM: A Quick Mental Health Check In
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 In this heartfelt and unfiltered episode, John Hinson takes center stage to shed light on mental health challenges in the legal industry. From destigmatizing tough conversations at your firm to actionable tips for self-care, this discussion is a must-hear for lawyers and firm owners striving for a healthier work culture. John shares Read More
Hot Lawyers Don’t Let Their Leads Go Cold
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📬 As the year winds down, it’s easy to let your leads cool off—especially during the holiday rush. But hot lawyers know better! In this episode, Mike, Eddie, and John share how to nurture relationships, maintain your visibility, and stay top of mind with potential clients even when everyone else is hibernating. 📌 Key Read More
