🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!⚖️ In this reflective throwback episode, John Hinson revisits Mental Health Awareness Month with a stark reminder: lawyers are three times more likely to experience clinical depression than professionals in other industries. Explore the challenges of high-stress environments, the importance of vulnerability, and practical steps for Read More
Lead Nurturing Is The Best Thing Your Firm Isn’t Doing
I wrote about the difference between hunting and farming (marketing metaphors) in April 2024, but the confusion around this basic concept is deep enough that it bears repeating. As someone who works with attorneys daily, I can attest that many are laser-focused on hunting. In other words, they are searching for cold leads and turning to overly-priced marketing strategies, such as SEO, that fail more often than they Read More
Best of LFMM: A Quick Mental Health Check In
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 In this heartfelt and unfiltered episode, John Hinson takes center stage to shed light on mental health challenges in the legal industry. From destigmatizing tough conversations at your firm to actionable tips for self-care, this discussion is a must-hear for lawyers and firm owners striving for a healthier work culture. John shares Read More
Hot Lawyers Don’t Let Their Leads Go Cold
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📬 As the year winds down, it’s easy to let your leads cool off—especially during the holiday rush. But hot lawyers know better! In this episode, Mike, Eddie, and John share how to nurture relationships, maintain your visibility, and stay top of mind with potential clients even when everyone else is hibernating. 📌 Key Read More
What’s Worse For Small Law Firms: Bad Content or No Content?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!✨ Small law firms often face a tough decision: is it worse to stay silent online or to share generic, uninspired content? Smike, Eddie, and John break down this dilemma, exploring how consistency, value, and professionalism can make or break your digital marketing strategy. Discover actionable tips to refine your approach and avoid common Read More
A Fresh Breath of Perspective on Social Media
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 Feeling overwhelmed by social media? In this episode, Smike, Eddie, and John deliver a much-needed breath of fresh perspective on how lawyers can approach social media without stress or burnout. Instead of chasing followers, the conversation focuses on where your energy really matters and how to keep a strong, credible Read More
This Is Why Your Social Media Feels So Annoying Lately
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 It’s not just you—social media’s turning into a nonstop sales pitch, and it’s killing the vibe. Smike, John, and Eddie break down what’s wrong with today’s feeds, from TikTok couponing overload to relentless holiday ads. Discover how salesy content is driving users away—and what brands can do differently. 📌 Key Takeaways Why Read More
Marketing Plans & Budgeting
Marketing plans are nothing more than organized approaches to promoting your law firm. Many people avoid making them simply because they don’t know how to get started. All they need are your goals, who you are contacting, and the methods for attracting new clients. Once you have a marketing plan, you must accompany it with a realistic budget that allows you to execute it. Budgeting incorrectly will lead to your plan Read More
How to Earn the Cold Shoulder—Fast
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🥶 Ready to learn why your clients are forgetting you? In this episode, Smike, John, and Eddie break down the fastest way lawyers lose referrals: by earning the cold shoulder. From post-case ghosting to missed opportunities, this conversation reveals exactly what you’re doing wrong—and how to fix it. 📌 Key Takeaways: Why client Read More
The #1 Risk for Small Law Firms [and How to Avoid It]
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎯 Operating without a marketing plan is one of the biggest risks small law firms face. Smike, Sarah, and Megan break down why skipping this crucial step leads to wasted resources, frustration, and missed opportunities. Learn how even a simple strategy can help you grow, stand out, and stay ahead of the competition. 📌 Key Read More
