🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🛑 Most small law firms unknowingly gamble with their marketing—and it’s costing them big. In this episode, Smike, Sarah, and Megan break down the #1 risk most small law firms take, why it leads to chaos and wasted money, and how to fix it with a solid marketing plan. 📌 Key Takeaways: Why unplanned marketing leads to lost Read More
Lawyers Are Artists, Just Not In This Way
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎯 Marketing is an art form, and while lawyers are artists in the courtroom, that creativity doesn’t always translate to effective branding. In this episode, Smike, Sarah, and Megan dive into why DIY marketing often leads to missed opportunities and how trusting the right experts can elevate your law firm’s success. Don’t let your ego stand in the Read More
Why Seeing Every Call as a Sales Pitch Holds You Back
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎯 Are you dismissing valuable advice because it comes with a sales pitch? Many lawyers are missing out on game-changing insights by writing off strategy calls as purely self-serving. In this episode, Smike, Sarah, and Megan break down the hidden value in these conversations and how to make them work for you—no strings Read More
Starting In January Means Beginning In December
When we published our 2024 Legal Marketing Trends Report, it said that 65% of law firms either didn’t have a marketing plan, checked it once a year, or couldn’t remember when it was updated. (If this is you, we can solve this right now; here’s a free marketing plan template.) Attorneys are professionals with high standards, and many are driven toward perfectionism. Marketing is an inherent need within the legal Read More
Law Firm Goals Are Dead Without This Strategy
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Your Firm’s 2024 Game-Changer🔥 Without the right strategy, your law firm’s goals might as well be wishful thinking. In this episode, Smike, Sarah, and Megan break down the power of SMART objectives and how to reverse-engineer your success for 2024. From crafting realistic goals to breaking them into actionable steps, this is the Read More
How Santa Claus Could Be Killing Your Law Firm
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎅 Procrastination might be the gift that keeps on taking. In this festive yet hard-hitting episode, Smike, John, and Sofia uncover how holiday mindset traps like "after the holidays" can quietly undermine your law firm's success. From reactive marketing mistakes to actionable tips for crushing procrastination, this episode is your wake-up Read More
Learn to Be Proactive: It’s What Winning Firms Do
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Marketing Consistency MattersIn this episode, Smike, John, and Sofia dive into the challenges lawyers face when managing marketing efforts. Discover why reactive strategies lead to peaks and valleys in your practice—and how shifting to a proactive mindset can transform your firm's success. Packed with insights and actionable advice, Read More
Your Marketing Needs This, But You’re Not Going to Like It
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Failure Is the Secret SauceFailure isn’t just inevitable in marketing and business—it’s essential. In this episode, Smike, John, and Sofia tackle the uncomfortable truth: your marketing will fail. But don’t panic! Each misstep is a goldmine of insight, moving you closer to success. Learn how to embrace failure, extract its lessons, Read More
Stop Screwing Over Your Future Self
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Protect Your Future Self TodayStop putting off what matters most and start taking control of your future! In this episode, Smike, John, and Sofia unpack the painful truth about procrastination and reveal how today’s actions—or lack thereof—can either build or break your future self. Tune in for a raw, no-nonsense conversation that’ll Read More
Confessions From A Former SEO Copywriter
I used to be an SEO copywriter. When I was hired, one of my first assignments was to get a product onto the first page of Google, and I did that. Although I am uncomfortable discussing the product, it was relatively small in a niche market. In other words, I didn’t have the competition that many lawyers do, especially those in larger cities. Despite getting on the first page, we saw no growth in terms of Read More
