🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📢 Many lawyers hesitate to share their expertise, fearing it might hurt their business. In this episode, Smike and Eddie explain why giving away valuable knowledge not only strengthens your credibility but also makes clients more likely to trust and hire you. Using a relatable “mechanic” analogy, they show how sharing what you know Read More
Your Marketing is Broken Without This Relationship
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧩 Marketing isn’t just about creating great content—it’s about making sure it reaches the right people. In this episode, Smike and Eddie break down the critical relationship between content (your gift) and channels (the box that delivers it). You’ll learn why your legal marketing might be falling flat and how to turn things around with Read More
The Anxiety People Feel Over Marketing
All the advice we give about marketing comes from things we do ourselves. In other words, we market our agency the same way we market our clients. You won’t catch us touting content marketing while secretly running SEO-centric campaigns for our website. We also tell law firms to dedicate about 10% of their revenue to marketing, which we do ourselves. I am willing to guess that you don’t spend that much. The hesitancy Read More
Disruptive Media Done Right Does This
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 What is the concept of disruptive media and its transformative impact on marketing? Smike and Eddie explore how standing out on social media can capture attention, build trust, and drive engagement—when done with the right context and value. Discover actionable insights from this thought-provoking discussion! 📌 Key Read More
SGE: The AI That’s Disrupting Law Firm Marketing Strategies
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Google’s SGE is shaking up law firm marketing like never before!Smike, Sarah, and Eddie explore how this revolutionary AI is disrupting traditional SEO strategies, reshaping search behavior, and challenging lawyers to adapt. Whether it’s about crafting better content or understanding what clients see first, this episode gives you Read More
Is Your Law Firm Accountable for Google’s AI Mistakes?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!⚖️ If Google’s AI misrepresents your law firm’s content, who’s at fault? Smike, Sarah, and Eddie discuss the tricky issue of accountability when AI-generated answers skew information. Discover how these mistakes could impact your firm's reputation and what steps you can take to mitigate risks in the age of AI-driven search. 📌 Key Read More
This AI Could Make Your Website Obsolete?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌐 Could Google’s SGE render your website irrelevant? Smike, Sarah, and Eddie explore the evolving role of websites in the AI-driven world of search. From building trust to bridging the credibility gap, discover why websites may still have a critical role despite the rise of AI-generated answers. 📌 Key Takeaways: AI tools like SGE Read More
What if SGE is Inaccurate?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🤔 What happens when Google’s AI, SGE, gets it wrong? Smike, Sarah, and Eddie unpack the dangers of relying on AI-generated answers in high-stakes fields like law. With real-life examples of inaccuracies and practical advice for fact-checking, this episode challenges the hype around AI and highlights why precision matters more than Read More
SEO Is Turning Into SGE
During a recent meeting, we discussed the differences between SEO and content marketing. (Our allegiance lies with the latter.) One of the most interesting trends is that people try content marketing and quickly abandon it. Content marketing has existed for hundreds of years, and if you don’t believe me, look at Poor Richard’s Almanack or the Michelin Guide. SEO, conversely, began in the 1990s. When people Read More
Google’s Latest AI Breakthrough: What You Need to Know
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 Google has made a game-changing leap with its newest AI update, and it’s redefining how search works. This episode unpacks what this breakthrough means for lawyers, how it impacts client acquisition, and why understanding it is essential for staying competitive. 📌 Key Takeaways: How Google's AI is reshaping the search Read More
