We live in an era of information overload, making it hard to find authentic and experience-based details and insights. Fortunately, Google's Search platform has now introduced new features that not only assist users in finding and exploring diverse viewpoints but also offer an opportunity for your firm to showcase your expertise and experience on social media. If your firm has a social media presence (and it Read More
Website Week Day 3: Not All Hosting Is Equal – LFMM 516
When it comes to hosting your website, you get what you pay for...especially when it comes to back-end maintenance and security from a hack. We explain on today's episode. Read More
Website Week Day 2: Questions to Ask Your Developer – LFMM 515
Website Week continues where we highlight some very important questions you need to ask your web developer before you decide to work with them. Don't get burned! Read More
How to Use Google Business for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Google Business. Who It's For: Obviously you know Google as one of the largest search engines Read More
Website Week Day 1: Don’t DIY Your Website! – LFMM 514
We're starting a huge series this week on various elements of your content marketing strategy, and we're kicking it off with your website. Today, we're explaining why taking the DIY route for your website isn't the best strategy. Read More
People Will Remember How You Treated Them
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new client development for attorneys, accountants, and other professionals who never imagined they would have to sell! You can “Crash a Class” for free by clicking here. "Let no one ever come to you without leaving Read More
The New Way to Build Trust – LFMM 513
The rules of marketing have changed over the last few years, and the way you build trust with your audience is different as well. We explain how and what you need to do on today's episode. Read More
How to Bridge a Generational Gap in Your Firm
As a firm owner, you may find yourself facing the complex dynamics between Baby Boomers, Gen X, Millennials, and Gen Z employees. Although each generation brings its unique perspectives and work styles to the table, these differences can sometimes create a "generational gap"'" which, if unaddressed, can lead to miscommunication, misunderstanding, and decreased productivity. So how can you bridge this gap and Read More
Host an Event! – LFMM 512
Did you know hosting an event can be a great way to generate leads AND demonstrate your expertise? We're sharing stories of two clients who do this very well and how you can do it for yourself. Read More
Handling Negative Reviews – LFMM 511
It's going to happen sooner or later - a disgruntled client will leave a bad review. How do you handle it? We explain how on today's episode. Read More
