🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Using Books as Business Cards: A New Marketing Strategy for LawyersIn this episode, we continue our conversation with attorney and author Joel Ankney as he reveals his innovative approach to networking: using his books as business cards. Joel shares how handing out copies of his book at events and offering them to contacts has opened Read More
How a Lawyer Brought In Over 1000 More Billable Hours on the Side
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!How Publishing Transformed a Lawyer’s PracticeIn this episode, we continue our conversation with attorney and author Joel Ankney, who shares the surprising ways publishing a book brought over 1,000 additional billable hours to his practice. Joel reveals how his book not only attracted ideal clients but also generated a steady stream of Read More
Books Boost Your Brand and Billables
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The Power of Publishing for Your Law Firm’s BrandIn this episode, attorney and author Joel Ankney begins revealing how publishing a book can elevate your law firm’s brand, increase your billables, and position you as a trusted authority in your field. Joel shares his personal journey, from the inspiration behind his book to the speaking Read More
AI Made SEO More Of A Risk
The reason why law firms and other businesses choose to invest (sometimes) vast sums of money in Search Engine Optimization (SEO) is apparent. The logic fits. You get on the first page of Google, large numbers of people see you, and you’ll bring in clients. The reasoning behind this is why it’s more than a $20 billion industry in the U.S. alone. Behind the curtain lies the secret of how it fails more than Read More
Write, Publish, Succeed: Self-Publishing Tips for Solo Lawyers
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Self-Publishing Success for Solo LawyersIn this episode, we sit down with Joel Ankney, attorney and author, to explore the self-publishing journey for solo lawyers. Joel shares practical tips on transforming your legal expertise into a published work—from refining your topic based on client needs to navigating the publishing process with Read More
Does the Election Actually Hurt Your Law Firm’s Business?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Election-Year Myths and Your Law Firm’s Marketing StabilityIn this episode, Eddie dives into the anxieties surrounding election years and their potential impact on your law firm’s business. While media narratives may fuel concerns about market volatility, the data paints a different picture. Eddie debunks common election-year myths and Read More
Best of LFMM: Scary Legal Marketing Mistakes feat John Hinson
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!These legal marketing mistakes should freak you out!Today, we return to an LFMM original featuring John Hinson! He talks about some of the legal marketing mistakes a lot of law firms make. Just in time for some Halloween fun, let's dive in!👉Here's what you can expect: Tricks Treats ☝️Schedule a free strategy session! The best Read More
What Scares Me: The Scary Reality of Mental Health for Lawyers
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The Scary Reality of Mental Health in the Legal FieldWe’re digging into something truly unsettling: mental health in the legal field. Today, we look at the tough mental health realities lawyers face—stress, burnout, and the pressure of high-stakes cases. With lawyers experiencing mental health challenges at much higher rates than the Read More
What Scares Me: Most Lawyers are Given the Wrong Expectations of ROI
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Debunking ROI Myths: What Lawyers Should Really Focus OnIn this episode, Marketing Director Sarah shares her concerns about the common misconceptions surrounding return on investment (ROI) in the legal industry. Many law firms expect quick results, believing in flashy metrics like clicks and views to measure success. However, Sarah Read More
Let’s Simplify Referrals
Good attorneys will get referrals regardless of how they market themselves. However, they’ll get more of them if they do. Tracking referrals is one of the most important things your firm can do, and I have found that very few people do it. You can leverage simple, cost-effective marketing strategies like newsletters to drive referral rates. You can’t know whether your marketing is working without tracking your Read More
