🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Rethinking Bad Data in Law Firm MarketingHost Smike sits down with Sachin Bakhai, founder of LawKPIs, to challenge a common misconception: the idea that some data is just bad. Sachin explains why even the data you think is “useless” can hold valuable insights into your marketing strategy and client acquisition. Learn how rejected leads Read More
Two Effective Lead Nurturing TacticsÂ
Business owners must understand the difference between lead nurturing and lead generation, yet few do. Lead generation focuses on attracting new potential clients to your business, often through ads and SEO. Lead nurturing involves building relationships with people already in your network—like past clients, referral sources, or leads who’ve shown interest—by staying top of mind and providing ongoing value. While Read More
Tracking the Right Numbers: Data Every Firm Should Know
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Law Firm Data MattersIn this episode, Smike sits down with Sachin Bakhai, the founder of LawKPIs, to discuss the critical role data plays in the success of small and medium-sized law firms. Sachin shares actionable advice on setting revenue goals, working backward to identify key metrics, and tracking progress weekly or monthly to avoid costly Read More
What I Want You to Know About Social Media
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Essential Tips for Growing Your Social Media FollowingIn this episode, we’re getting real about social media and what it truly means for the legal world. From building authentic connections to the value of consistency, Smike dives into why social media is more than just a popularity contest—it’s about relationship building and providing Read More
What You Need To Know About Social Media Growth
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Essential Tips for Growing Your Social Media FollowingIn this episode, Smike breaks down what law firms need to know about social media growth. From tapping into your existing network to engaging with local community members and collaborating with nearby businesses, Smike shares three practical strategies to expand your reach and grow a Read More
3 Social Media Metrics Worth Keeping Track Of
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Focusing on Metrics That Drive ResultsIn this episode, Smike dives into the topic of “vanity metrics” and unveils the three social media metrics that actually make an impact. With the idea in mind that these are NOT NEEDED for law firm social media success, Smike breaks down how engagement, shares, and watch time can reveal the true value Read More
Your Social Media’s Best Friend
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Data Is Your Social Media’s Best FriendIn this episode, host Smike dives into the importance of data as a powerful ally for social media success. From tracking analytics to spotting patterns, data can help you understand what resonates with your audience and what doesn’t. Smike breaks down practical ways to leverage social media Read More
What Successful Marketing Looks Like
I heard someone tell (what I assume) to be a made-up story about a group of people meeting at a baseball field. The group leader tells everyone that their job is to count the blades of grass. People head off in different directions, albeit reluctantly. After several minutes, the group leader sees one person measuring the dirt and another counting links in the fence. The story's moral is that a “blade of grass” was Read More
Is This the “Secret” to Social Media Growth?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Unlocking Growth with Social Media CollaborationIn this episode, host Smike reveals a powerful, often-overlooked strategy for expanding your law firm’s reach on social media: collaboration. Learn how teaming up with local businesses, like popular restaurants or other trusted brands, can boost your credibility and introduce your firm to a Read More
Don’t Judge By the Cover: How Publishing a Book Helps Lawyers feat. Joel Ankney
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Uncovering the Power of Publishing for LawyersIn this episode, attorney and author Joel Ankney reveals how publishing a book can reshape a lawyer’s career. Joel shares his own story, where writing and self-publishing became the ultimate differentiator, boosting his credibility, attracting quality clients, and opening doors to speaking Read More
