Don’t Read This Blog

Well, I warned you, but I guess you are here anyway. I titled this blog as I did because of the time of year. As much as I love writing and being a copywriter, I still prefer being with my family, playing hockey, and studying music more. With that, I hope you are doing the things you enjoy with the people you love the most.  These are the things that fuel us, and they are why we work as hard as we do. This Read More

Best of LFMM: Our Favorite Mental Health Book

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 In this special throwback episode, Smike and Eddie dive into one of their favorite mental health resources: The Tools by Phil Stutz and Barry Michels. Inspired by the popular Netflix documentary with Jonah Hill, they discuss how this book equips lawyers with practical strategies to handle anxiety, stress, and burnout. If Read More

Best of LFMM: Mental Health Wrap Up

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 In this wrap-up of Mental Health Awareness Month, John Hinson tackles the lingering stigma around therapy in the legal profession. With honest insights and actionable advice, John shares his personal journey to understanding the power of talk therapy, as well as practical alternatives for lawyers feeling overwhelmed. Whether you’re Read More

Best of LFMM: It’s Okay Not To Be Okay

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!⚖️ In this reflective throwback episode, John Hinson revisits Mental Health Awareness Month with a stark reminder: lawyers are three times more likely to experience clinical depression than professionals in other industries. Explore the challenges of high-stress environments, the importance of vulnerability, and practical steps for Read More

Lead Nurturing Is The Best Thing Your Firm Isn’t Doing

I wrote about the difference between hunting and farming (marketing metaphors) in April 2024, but the confusion around this basic concept is deep enough that it bears repeating. As someone who works with attorneys daily, I can attest that many are laser-focused on hunting. In other words, they are searching for cold leads and turning to overly-priced marketing strategies, such as SEO, that fail more often than they Read More

Best of LFMM: A Quick Mental Health Check In

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 In this heartfelt and unfiltered episode, John Hinson takes center stage to shed light on mental health challenges in the legal industry. From destigmatizing tough conversations at your firm to actionable tips for self-care, this discussion is a must-hear for lawyers and firm owners striving for a healthier work culture. John shares Read More

Hot Lawyers Don’t Let Their Leads Go Cold

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📬 As the year winds down, it’s easy to let your leads cool off—especially during the holiday rush. But hot lawyers know better! In this episode, Mike, Eddie, and John share how to nurture relationships, maintain your visibility, and stay top of mind with potential clients even when everyone else is hibernating. 📌 Key Read More

What’s Worse For Small Law Firms: Bad Content or No Content?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!✨ Small law firms often face a tough decision: is it worse to stay silent online or to share generic, uninspired content? Smike, Eddie, and John break down this dilemma, exploring how consistency, value, and professionalism can make or break your digital marketing strategy. Discover actionable tips to refine your approach and avoid common Read More

A Fresh Breath of Perspective on Social Media

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 Feeling overwhelmed by social media? In this episode, Smike, Eddie, and John deliver a much-needed breath of fresh perspective on how lawyers can approach social media without stress or burnout. Instead of chasing followers, the conversation focuses on where your energy really matters and how to keep a strong, credible Read More

This Is Why Your Social Media Feels So Annoying Lately

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 It’s not just you—social media’s turning into a nonstop sales pitch, and it’s killing the vibe. Smike, John, and Eddie break down what’s wrong with today’s feeds, from TikTok couponing overload to relentless holiday ads. Discover how salesy content is driving users away—and what brands can do differently. 📌 Key Takeaways Why Read More