Farming vs Hunting: The Best Way That Law Firms Handle Leads

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Are You Hunting or Farming? How Law Firms Should Really Handle Their Leadswe dive into the age-old debate of Farming vs. Hunting when it comes to managing leads for law firms. Host John Hinson explains the difference between chasing new leads and nurturing the ones you already have. Learn how law firms can balance these approaches and, more Read More

How To Leverage YouTube

Everyone quickly mentions Google, but YouTube is the world’s second-largest search engine. It has over 2 billion active users and deserves a place in your marketing plan. It’s a solid platform that allows you to create valuable, educational content that your past, current, and future clients can use. However, it is important to recognize that leveraging YouTube involves more than uploading videos. Let’s talk about Read More

The Best Way To Uplift Your Law Firm’s Marketing

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Discover the Simple Strategy to Elevate Your Law Firm’s MarketingWe explore how content marketing is the secret ingredient to enhancing your law firm’s existing marketing efforts. Join us as we discuss why content, like blogs, videos, and FAQs, is critical to uplifting your law firm’s website and overall strategy. Content even affects your firm's Read More

How AI Helps Small Law Firms Swim with the Big Fish feat. John Newton

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Leveling the Playing Field: How AI Empowers Small Law FirmsIn this insightful episode, we talk with John Newton, Head of Technology at Ontro.ai, about how AI is leveling the playing field for small law firms. Discover how AI tools are empowering solo and small firms to compete with bigger competitors by increasing efficiency, improving Read More

How AI Is More Important To Lawyers

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!How AI is Revolutionizing the Legal Industry with John Newton of Ontro.aiIn this eye-opening episode, we sit down with John Newton, Head of Technology at Ontro.ai, to explore how artificial intelligence is transforming the legal profession in ways many lawyers haven't yet realized. From ethical considerations to groundbreaking tools, John Read More

AI Like You’ve Never Seen It Before – Ep 787

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!What can we expect AI to do in the future?In this episode, we sit down with John Newton, Head of Technology at Ontro.ai, to explore the exciting world of multi-AI systems. Ever wondered how different AIs can collaborate under a "manager AI" to make complex tasks feel seamless? John shares his insights on how this innovative tech is Read More

AI is More Advanced Than You Think – Is Your Law Firm Ready? – Ep 786

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The AI Advancements the Public Doesn't Know AboutAI technology is lightyears ahead of what’s being publicly discussed, but most law firms are still only scratching the surface of its potential. In this episode, John Newton, head of technology and marketing at Ontro.AI, pulls back the curtain on the advanced AI Read More

Creating & Capitalizing On Touchpoints 

Look at some of the marketing services we provide our clients: websites, blogs, e-newsletters, video FAQs, social media, and podcasting. These were not random choices but were designed to work together.  Imagine all of your past clients and connections are in the center of your circle. A touchpoint is when one of them comes in contact with one of your marketing efforts. However, not all of our services would land Read More

System Update: Why Law Firms Must Embrace AI Now – Ep 785

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Is Your Law Firm Ready for the AI Revolution?Is your law firm keeping up with the rapid advancements in AI technology? In this episode, John Newton, head of technology and marketing at Ontro.AI, explains why adopting AI is no longer optional—it’s essential for staying competitive. How is AI reshaping the legal industry? Read More

Lights, Camera, Clients: YouTube for Law Firms feat. Jeff Hampton – Ep 784

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Would your law firm benefit from YouTube? Let's find out!Are you wondering if YouTube could be a game-changer for your law firm’s marketing strategy? In this episode, Jeff Hampton, attorney and YouTube expert, breaks down how creating consistent video content can drive law firm growth and help Read More