Did you like this episode? Dislike it? What can law firms learn about marketing from the big brands?In this episode, we explore why law firms must shift focus from just growing to nurturing their existing client base. Are your touchpoints limited to holiday cards and occasional updates? You may be losing out on valuable business. We’ll dive into how consistent communication and client retention strategies can Read More
A Severely Overlooked Opportunity in Law Firm Marketing – Ep 766
Did you like this episode? Dislike it? Many law firms believe they’re maximizing their referrals—but are they?In this episode, we dive into why occasional holiday cards and birthday texts aren't enough to stay top of mind with your clients. Are you missing out on up to two-thirds of potential referrals simply by not staying in touch? We’ll answer this and more, including how a solid referral marketing strategy can Read More
A Shocking Stat About Email Marketing – Ep 765
Did you like this episode? Dislike it? Does your law firm have an email newsletter? Will it now?Jana Eatman, Business Development Manager of Spotlight Branding, gives her insight into email marketing. Why do so many lawyers believe that email marketing is dead? What is the future of email marketing for law firms? This stat may shock the pants off of you! If your law firm doesn't have an email newsletter, will it Read More
Challenges That Women Attorneys Face
The legal profession has seen progress in gender diversity, yet women continue to face significant challenges in advancing their careers. Despite breaking into the field in more substantial numbers, many women find that systemic barriers still block their paths to leadership. Often subtle but pervasive, these obstacles include limited access to informal networks, work-life balance struggles, and the persistent gender Read More
4 Social Media Pitfalls for Law Firms – Ep 764
Did you like this episode? Dislike it? Stay away from these possible social media pitfalls!In this final episode of our series, we unpack the 4 biggest social media pitfalls that law firms must avoid to truly thrive online. Are you falling for vanity metrics that look good but don't bring clients through the door? Is inconsistent posting causing your firm to lose visibility and relevance? Are you setting Read More
Wrong Type of Content: The 4th Horseman of Social Media Failure – Ep 763
Did you like this episode? Dislike it? Let's look at social media through a different lens!In the fourth part of our "4 Horsemen of Social Media" series, we dive into one of the biggest mistakes law firms make: posting the wrong type of content. Too often, law firms chase viral trends—think memes or funny videos—hoping for likes and followers, but those don’t translate to clients. In this episode, we’ll talk about Read More
Your Kids Don’t Understand Social Media More Than You
Years ago, one of my clients asked to speak with me about their law firm’s social media. We’d posted educational content (blogs, videos, relevant articles), quotes, and calls to action. That last one was geared toward getting readers/viewers to book a consultation. When we got on the phone, he explained that he had a younger employee who told us we were doing his social media all wrong. He said she just “got Read More
Wrong Expectations: The 3rd Horseman of Social Media Failure – Ep 762
Did you like this episode? Dislike it? Setting wrong expectations will lead to failure!In this episode, we break down one of the biggest social media mistakes law firms make: having the wrong expectations. It’s not about racking up likes and followers—those vanity metrics won’t bring in clients. Instead, we’ll talk about what really matters: staying connected with your network, building trust, and using Read More
Lack of Consistency: The 2nd Horseman of Social Media Failure – Ep 761
Did you like this episode? Dislike it? Virality is luck. Law firms, beware of this social media trap!Let’s be real—social media isn’t about overnight success. It’s a long game, and without consistent content, your audience might start wondering if you’ve closed up shop. In this episode, we dive into why inconsistency is one of the biggest threats to your law firm’s social media presence. We’ll talk about how Read More
Vanity Metrics: The 1st Horseman of Social Media Failure – Ep 760
Did you like this episode? Dislike it? Don't let your law firm get sucked into this social media trap!In the first episode of our 4 Horsemen of Social Media series, we explore how vanity metrics like likes, followers, and impressions create a false sense of success for law firms. These flashy numbers might look good, but they don't translate into client conversions or real growth. Learn how to shift your Read More
