In Part 2, we explored why content marketing was the perfect fit for CLARK.LAW. Now, we’ll discuss the initial steps Chris Clark took to launch his firm’s marketing efforts and the challenges he faced. We’ll also examine how he overcame his initial hesitations about blogging and content creation. How CLARK.LAW Began Their Marketing Efforts Like many, Chris started with a website. A digital footprint is Read More
Redefining Marketing & Branding pt 1 – Ep 752
Did you like this episode? Dislike it? Most lawyers know the generic definitions of marketing and branding. This could be detrimental to these efforts!Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about the real definitions of marketing and branding. Law firms can benefit greatly by knowing exactly what falls under these marketing and branding umbrellas. Is it just dances on Read More
By Far, How Your Law Firm Should Be Marketing Itself – Ep 751
Did you like this episode? Dislike it? Many small law firms are not focusing on what they should be. This will help grow your small law firm!Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how the two best things for a small law firm are the things that are not necessarily flashy! Many small law firms focus on marketing things that look good rather than the things that are Read More
The Factual Truth About SEO For Law Firms – Ep 750
Did you like this episode? Dislike it? If you've been a listener of this podcast for a while, then you know Spotlight's stance on SEO. It's not a pretty thing!Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how SEO should not be a focus for law firms. In fact, SEO is a great way to burn marketing budget! It is a zero-sum game, and if your law firm focuses on it, then you Read More
Attracting & Hiring Rockstars For Your Firm feat. Ryan Kimler – Ep 749
Did you like this episode? Dislike it? If you're a law firm owner, finding and hiring the best talent for your firm is the best-case scenario. How do you do that?We spoke with Ryan Kimler of Net Profit CFO about what it takes to attract the rockstars of the legal industry! Your law firm deserves the best because of what you do for others. You should be able to attract and hire the best talent in the legal Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 2)
In Part 1, we explored Chris Clark's transition from a large law firm to establishing CLARK.LAW. Now, we’ll discuss why content marketing was the perfect choice for Chris’s approach to growing his firm. We’ll examine how his emphasis on relationships and quality work aligned seamlessly with a robust content strategy. Why Content Marketing Was An Ideal Choice Content marketing was a natural fit for Chris’s Read More
Effective Ways to Secure the Best Talent – Ep 748
Did you like this episode? Dislike it? Many law firms want the best talent working at their firm. How can a law firm effectively secure the best talent? We spoke with Ryan Kimler of Net Profit CFO about the most effective ways that a law firm can secure the best talent. It may sound simple, but attracting the best talent requires planning much farther ahead! Does your law firm want the best talent? Listen in Read More
The Essential Pieces For a Financially Healthy Law Firm – Ep 747
Did you like this episode? Dislike it? Do you want your law firm to be financially healthy? Of course, you do!We spoke with Ryan Kimler of Net Profit CFO about the essential pieces your law firm needs in order to be financially healthy. The positions can play a HUGE role in growing your law firm. Being healthy in this sense can help you sleep at night! Make sure your law firm has these positions covered in order Read More
3 Big Financial Numbers Firm Owners Need to Know! – Ep 746
Did you like this episode? Dislike it? Your law firm should have a financial plan for the year. How do you get somewhere if you don't know how to get there?We spoke with Ryan Kimler of Net Profit CFO about the 3 big financial numbers that law firm owners need to know. In fact, these should be the questions answered in order to build out a strong financial plan for your law firm.Find Ryan here: Read More
Biggest Struggles Hurting Law Firms’ Hiring Process – Ep 745
Did you like this episode? Dislike it? Many law firms struggle with hiring the right candidates. Today's market does not make it any easier.We spoke with Ryan Kimler of Net Profit CFO about the struggles that law firms face. He gave us a few reasons why this happens. He also introduced some stats about hiring that can hinder firms from getting that rockstar hire. If your law firm is struggling with hiring, then Read More
