If you want to free up time and trust others to handle your firm in the way you want, it starts with having well-documented systems and processes. From there, the momentum builds and impacts every other facet of your firm. We explain how on this week's Law Firm Marketing Minute. Read More
Daily Choices Create Your Legacy
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new client development for attorneys, accountants, and other professionals who never imagined they would have to sell! You can “Crash a Class” for free by clicking here. "May your choices reflect your hopes, not Read More
4 Quick Tech Tips to Make Your Life Easier
Tech doesn't have to be scary, nor does it make you lazy for utilizing it. The truth is that you don't have to do everything yourself or make sure every last punctuation mark is reviewed before it's sent to a client. It can also be hard to let go of past systems when so much time, money, and effort have been put into them. Don't fall into that sunk-cost fallacy! Instead, look ahead at the opportunities that Read More
4 Tips for Making a Good First Impression with Your Audience
When it comes to high-risk situations like legal issues or your taxes, lawyers and financial pros need to establish trust with their audience very quickly. Otherwise, you risk losing business to a competitor that did so just a little bit better. Here are 4 ways you can easily make a good first impression and establish trust. 1. Have a great-looking website If people reach your website and find something Read More
Your Brand Is About These 2 Things – LFMM 438
Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that's okay, but it should be much more than that. We explain what we mean on this week's Law Firm Marketing Minute! Read More
Find Your Niche: Building Your Business by Narrowing Your Focus
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Over the past two decades, I’ve counseled and coached thousands of lawyers and other professionals in the art of business development. Read More
3 Steps for Perfecting Your Unique Value Proposition
It doesn’t matter whether you’re a business of one or the CEO of a multinational firm, if you can't clearly express your company’s value to your target market, growth will be difficult. Value propositions do that for you. By explaining why someone would want to buy your goods or services instead of a competitor’s, you maintain a competitive advantage. A good value proposition is critical to success, but there’s an Read More
3 Benefits of Having an Interview Podcast
When we created Center Stage last year, we originally did so as a way to provide additional resources to our audience by bringing in outside perspectives, especially in areas where we weren't necessarily known as experts (systems and processes, HR, firm culture, etc.). But along the way, we saw more benefits pop up, especially as the show grew and gained traction. Admittedly, having an interview podcast requires a Read More
The Two Approaches to Blogging – LFMM 437
Do you write blogs for SEO or for humans? This week on the Law Firm Marketing Minute, we explain both approaches and which one you should be focusing on. Spoiler alert—it's not the SEO approach. Read More
Supercharge Your Social Media Game with a Virtual Marketing Assistant
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! You know you need a consistent social media strategy, but you either don't have the time to do it yourself or the resources at your disposal to have someone manage it effectively. Frankly, your marketing needs Read More
