There are almost five billion people on social media, and, on average, people use 6.7 platforms daily. (https://backlinko.com/social-media-users) Many attorneys who use social media in their personal lives also use it to market themselves professionally, albeit using different profiles. One issue arising from this crossover is that people have pre-determined ideas about what works. Here are some of the more common Read More
The A to Z Social Media Guide for Law Firms – Ep 674
Everything you need for your law firm to be dangerous on social media is talked about in this episode! Take a listen, take some notes, make a plan, and get after it!We have a LOT of experience working with law firms on social media. Time and time again, we find that success and strategy looks a LOT different than what the mainstream media may suggest.👉Here's what you can expect: How you can prepare your law firm Read More
More Marketing In Less Time
There were (at least) two key statistics in our 2024 Legal Marketing Trends Report that warrant us discussing how a law firm can market itself effectively in less time. The first thing I want to bring up is that out of the 15,000 surveys we sent out to the legal community, 41% of them said they needed more capacity to devote more time to marketing. This is understandable. Although this may be one of the reasons they Read More
What Kind of Content Works Best? – Ep 673
We've been talking about social media all week. Now the question is 'What kind of content works best for your law firm on social media'. There's millions and millions of content being uploaded to each platform every day! How can you create the most influential content for your law firm's audience?👉Here's what you can expect: What kind of content works best for law firms? What format of content works best Read More
How Social Media Works for Law Firms – Ep 672
It all comes back to the reason for why you're on social media. If you want to get more bookings, then you may be disappointed more often than not! We have helped so many law firms realize that social media works as the perfect nurturing tool. It can help educate your potential clients and humanize your firm before the consultation even occurs!👉Here's what you can expect: The ACTUAL purpose of social media Read More
Shield Your Eyes From Vanity Metrics
Advertising and marketing have changed significantly in the last 60 years. The most obvious one is technological advancement. In the 1960s, marketers relied on print media, radio, and television. These have been replaced with the internet, social media platforms, and smartphones. This shift not only speaks to how audiences are reached but also how they interact with marketing efforts (content), The other Read More
The Art of Content Multiplication – Ep 671
Don't have enough time to create a consistent stream of social media content? The Art of Content Multiplication can help.This process will save your firm time and creative energy! We are doing it as we speak! It is a very cool concept that works like a charm.👉Here's what you can expect: How to create more content with less time Ideas for your firm to consider for content ☝️One of our best free resources Read More
The Social Media Diet for Law Firms – Ep 670
Getting a lot of engagement on social media is possible for law firms, but it does not deem your efforts there successful or unsuccessful.Eddie & Smike talk about the social media diet. How do you get down to the core purpose of your law firm's social media?👉Here's what you can expect: Mainstream expectations vs reality What the actual purpose of social media is ☝️One of our best free resources that Read More
Content Is Vital To Direct Marketing
There is a divide in the advertising/marketing community between two methods: Brand Marketing & Direct Marketing. The former is the Volkswagen commercial during the Super Bowl, the Pepsi logo on the wall of a hockey rink, and the things you’d see on an episode of Mad Men. When people see a car commercial during the Super Bowl, very few stop what they are doing to call a dealership. They are, however, seeing that Read More
Content’s Impact on Direct Marketing – Ep 669
It's been the week for legal marketing content! Enjoy the entire episode!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business. 👉Here's what you can expect: High & Low Thresholds How starting with an offer can HURT your marketing The way content creates your best salespeople ☝️One of our best free resources that can Read More
