This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she shares how to keep your marketing system going for months and years! Learn more about how Dominika can help you at https://dominikafasolo.com/ Read More
4 Ways to Stand Out from the Competition
One of the biggest concerns we hear from law firms is how they can better stand out from their competitors. The good news is that this isn't a difficult task to accomplish! Here are four effective ways law firms can distinguish themselves from competitors. 1. Fostering a Community on Social Media Law firms can establish a strong online presence by actively engaging with their audience on social media platforms. Read More
Creating Time: The “When” of the Sustainable Marketing System – LFMM 646
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she explains how to create the valuable time you need to devote to your firm's marketing. Learn more about how Dominika can help you at https://dominikafasolo.com/ Read More
Beating and Preventing Burnout: Strategies for Lawyers
Burnout is a significant concern in the legal world and is characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment. To mitigate burnout and maintain well-being, lawyers can adopt various strategies grounded in evidence-based practices. Here are four effective ways lawyers can beat and prevent burnout. Joining a Coaching or Mastermind Group Coaching and mastermind groups Read More
Marketing Audit: The “How” of the Sustainable Marketing System – LFMM 645
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she explains how to conduct an audit to keep your marketing sustainable. Learn more about how Dominika can help you at https://dominikafasolo.com/ Read More
“I Don’t Have Time.” – The What and Why of the Sustainable Marketing System – LFMM 644
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In this episode, she goes over what you really mean when you say you don't have time for marketing. Learn more about how Dominika can help you at https://dominikafasolo.com/ Read More
Outsource Your Blog Writing – LFMM 643
You don't need to be writing your own blogs. On today's episode, we explain what you should be doing instead. Read More
The Hidden Source That Brings in the Best Clients
When it comes to client acquisition, many lawyers believe that the only ways they get clients is from Google or word of mouth (or sometimes social media). However, there's a treasure trove of ideal clients waiting for you in a source that many law firms fail to tap into—your email list. Think about it—who is on your email list? It's people like: Current and past clients Other lawyers Strategic referral Read More
You Don’t Need Engagement on Social Media – LFMM 642
Lawyers are the exception to the rule on engagement on social media. We explain why and what you should be focusing on instead on today's episode. Read More
Case Study: How Spotlight Branding Helped a Firm Realize a 480% Increase in Referrals
Client Background: Bryant Taylor Law in Plantation, Florida, tasked us with revamping their marketing strategy to attract better clients and increase referrals. Before working with us, the firm was struggling to generate leads, with only 30 per month, of which a mere 10% were referrals. Despite investing in SEO and PPC services with another vendor, the firm experienced stagnation in its lead generation efforts, Read More
