Word-of-mouth marketing is a timeless and powerful tool for influencing decisions and driving sales. In the past, this involved one person telling another or pointing them toward a product or service during face-to-face conversations. Today, the mentality behind word-of-mouth and the referral network remains the same, but platforms and reach have transformed dramatically. An online review or social media post Read More
Content Does Wonders For Your Law Firm – Ep 668
We keep talking about content, and for good reason! It does wonders!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business.👉Here's what you can expect: How does content do wonders? The threshold crushers! Get a better sense of exactly what content does ☝️One of our best free resources that can make all your marketing work Read More
These Put Your Law Firm in the Fast Lane – Ep 667
You already know this. Referrals are the name of the game!Referrals usually can give you better clients. They should be the focus of your law firm's marketing. Don't have any referrals to go off of? Read below.👉Here's what you can expect: How to blow thresholds away What content can do to get more referrals What content can do when you don't have any referrals ☝️One of our best free resources that Read More
Stages Of Awareness: Most Aware (Part 5)
In our final discussion on the stages of awareness, we will veer slightly off course. We will briefly discuss what the most aware stage looks like, as described by Eugene Schwartz, but we will look at what this means regarding how Spotlight Branding approaches content. Clients in this stage are the closest they will be to choosing your firm, but they need one last push. What Breakthrough Advertising Says Read More
Bridging the Gap to Get More Clients – Ep 666
What type of content works best for a law firm? How does it work?You need to get your potential clients from point A to point B! We always recommend using content to make that happen, and here's why.👉Here's what you can expect: The type of content that is best How to bridge the gap How to get more clicks ☝️One of our best free resources that can make all your marketing work better:Your free download is Read More
Stages Of Awareness: Product Aware (Part 4)
We’re reaching the point in your prospective client’s journey where they recognize the product and understand what it offers but are still hesitant to book a consultation. (Although Breakthrough Advertising refers to this as the product-aware stage, this can be considered service-aware, too. As attorneys in the service-based industry, looking at this stage through the lens of selling physical products won’t allow you Read More
Content vs. High Threshold Offers – Ep 665
If your law firm does not have content, then you are doing it a disservice.What do you have to offer those who are not even sure if they want to work with you? Booking a consultation is actually a high-threshold offer!👉Here's what you can expect: Direct marketing needs content What do you have to offer? High-threshold vs Low-threshold ☝️One of our best free resources that can make all your Read More
The 5 Stages of Awareness for Legal Marketing – Ep 664
Your law firm may be marketing, but do you realize who are you even marketing to? No, we don't mean your target audience. We mean one level deeper that you may not have considered. Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can expect: The mindset of who you are marketing to Why each stage deserves Read More
Stages Of Awareness: Solution Aware (Part 3)
Once a person or potential client realizes they have a problem, they naturally seek solutions. As we have discussed previously, these are the types of people who will move to search engines and social media to find content that helps them understand what their problem is. After they have engaged with your educational and informative content, they are solution-aware. Solution-aware prospects are in a position Read More
What Makes Your Law Firm Different? – Ep 663
There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others?On this episode, Eddie & SMike talk about those potential clients that are product and most aware. These are the ones who need to see your branding.👉Here's what you can expect: The mindset of the product and most aware How your law firm Read More
