Transform your law firm's website from a mere online placeholder into a lead-converting powerhouse with the nuggets of wisdom we share in today's episode. Read More
People Can Find You Outside of Google – LFMM 640
Can people find you on Google and social media? Sure. But these aren't the only places your clients come from. We explain on today's episode. Read More
Best of LFMM – Being Everywhere vs. Being Top of Mind
We're getting settled into our new Charlotte office this week, but we'll be back live with new episodes next week! Here's a great Best Of episode. What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you've followed us for any amount of time, you likely know where we stand. In this week's episode, we discuss how you can actually work to meld these Read More
5 Lead Magnets That Can Improve Your Website’s Conversion Rate
Your law firm’s website is a valuable marketing tool. It’s your digital business card, your digital office space, and the first impression your firm makes on the vast majority of people who seek you out. Its main goal is to make sure it communicates who you are and how you help your community. But it should also convert leads for you. (As a reminder, websites NEVER generate leads.) Many law firm websites only Read More
Best of LFMM – Quick Video Tips!
We're getting settled in our new Charlotte office this week, so here's a Best Of episode! Filming video FAQs isn't difficult at all! We actually sat down and followed our own process to put ourselves in our clients' shoes, and now we're sharing what we learned and the tips we recommend to have a great shoot. Read More
Best of LFMM – Easy Prompts to Create Better Content
We're getting settled into our new Charlotte office this week, so here's some Best Of content! In this episode, we share some unique prompts to stir some creative ideas for content topics. Read More
Want More Engagement on Social Media? Here’s How to Do It!
First things first — you actually don't need engagement on social media to have a successful presence. Yes, we know that practically every marketing guru out there swears by likes, comments, and shares as the key metrics for social media success. But guess what? The legal industry is the exception to this norm. Why? Because you deal with a lot of heavy subject matter. People don't necessarily want to engage with Read More
Best of LFMM – How to Generate Content Ideas
We're getting settled in our brand new office in Charlotte this week, so here's a Best Of episode! Today, Spotlight Branding copywriter Eddie Dzialo discusses how to generate topics for your content. It's a lot easier than you might think! Read More
3 Reasons to Outsource Your Blog Writing TODAY!
You know your firm needs a blog. (You do know that, right?) Whether you're playing the SEO game or you're trying to show off your expertise and remind people of all the ways you can help, your blog is the cornerstone of your content marketing strategy. (Not to mention, your blog articles make for great social media content AND the focal point of your email newsletters.) On top of consistently publishing blog posts Read More
What Is AI Hallucination? – LFMM 639
This week we're covering the phenomenon of AI hallucination, a pressing issue for legal professionals incorporating artificial intelligence into their practice. Remember: AI is a powerful assistant rather than a replacement. We discuss strategies for fact-checking AI outputs and share tips on ensuring the highest standard of legal accuracy and integrity. Read More
