We live in a world full of instant gratification. Marketing doesn't work that way! Rather, you need to build momentum in order to get quicker results. We explain what we mean on today's episode. Join us for this Best of Law Firm Marketing Minute episode. New episodes will resume soon! Read More
Best of LFMM: The Legal Mind as a Business Innovator
Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as an attorney is only the beginning. This episode pulls back the Read More
Push vs. Pull Marketing (Embrace the Latter)
This is a conversation about content and why firms and businesses build their marketing strategies around it. One of the greatest misconceptions about content marketing is that it is a tool for people who can’t afford to advertise. To show you how false this premise is, look back to 2017 when the Chief Marketing Officer of GE decided to stop advertising on television. The only exceptions they made were the Academy Read More
Best of LFMM: Balancing the Scales of Mental Health and Career in Law
Battling weathering storms in Charlotte, I've come to understand the unpredictability life throws at us. As we reach episode 400, I'm back to share the journey, offering not just marketing strategies but also a candid look into the often-overlooked world of mental health within the legal industry. Join me, John Hinson, in a discussion that moves beyond standard cheerleading for positivity, as we explore finding Read More
Spotlight Branding Does SEO (But We’re Not An SEO Company) – Part 2
In our previous blog, we spoke about the core beliefs that shape our approach to marketing for law firms. While we respect SEO’s role in a larger marketing plan, it shouldn’t be your priority. Content is still king for professionals like attorneys who rely on the strength and value of their content to connect with their audience. Part 2 focuses on how our content still has secondary SEO benefits, specifically Read More
Best of LFMM: Decoding the Essentials of Law Firm Storytelling
Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing. Join us for this Best Of LFMM episode! Read More
Best of LFMM: The Lawyer’s Playbook for Email Marketing Excellence
Ever wondered why your law firm's inbox efforts seem to be hitting a wall? This week, I'm tackling the common misconceptions and hesitations surrounding email marketing, and I'm here to tell you—you might just be your own biggest obstacle. With wisdom straight from the PodFest conference, I'm breaking down why email campaigns are not just surviving, but thriving, and what that means for your legal content marketing Read More
Spotlight Branding Does SEO (But We’re Not An SEO Company) – Part 1
The Anti-SEO Report is still displayed on our free resources page, and we will stand by what it says. However, the title alone doesn’t paint the whole picture because we are not anti-SEO in the sense that it should never be used. We’ve adopted the stance that it can’t be your first and only solution for digital marketing. For people who work in an industry where marketing isn’t their primary focus, the term “SEO” has Read More
Best of LFMM: Why Buying Fake Followers is a BIG No-No!
Ever been tempted by the siren call of instant social media popularity? Today, the Law Firm Marketing Minute is shaking things up with an invaluable lesson from our very own social media guru, SMike. He dives headfirst into the perilous waters of buying fake followers and likes, exposing the hidden rocks below the surface that could sink your brand's reputation. If you've ever wondered about the real value of those Read More
Buzzword Breakdown: Agile Marketing
Balancing time-tested strategies with the latest trends and buzzwords is challenging. When you hear a phrase like “agile marketing” and are unaware of what it is, you get the sense that you’re falling behind because you aren’t using it. (You may be reading this blog for precisely that reason.) Other firms are taking advantage of something you haven’t incorporated into your marketing plan. Ironically, it’s this Read More
