You don't need to be writing your own blogs. On today's episode, we explain what you should be doing instead. Read More
The Hidden Source That Brings in the Best Clients
When it comes to client acquisition, many lawyers believe that the only ways they get clients is from Google or word of mouth (or sometimes social media). However, there's a treasure trove of ideal clients waiting for you in a source that many law firms fail to tap into—your email list. Think about it—who is on your email list? It's people like: Current and past clients Other lawyers Strategic referral Read More
You Don’t Need Engagement on Social Media – LFMM 642
Lawyers are the exception to the rule on engagement on social media. We explain why and what you should be focusing on instead on today's episode. Read More
Case Study: How Spotlight Branding Helped a Firm Realize a 480% Increase in Referrals
Client Background: Bryant Taylor Law in Plantation, Florida, tasked us with revamping their marketing strategy to attract better clients and increase referrals. Before working with us, the firm was struggling to generate leads, with only 30 per month, of which a mere 10% were referrals. Despite investing in SEO and PPC services with another vendor, the firm experienced stagnation in its lead generation efforts, Read More
Examples of Lead Magnets – LFMM 641
Transform your law firm's website from a mere online placeholder into a lead-converting powerhouse with the nuggets of wisdom we share in today's episode. Read More
People Can Find You Outside of Google – LFMM 640
Can people find you on Google and social media? Sure. But these aren't the only places your clients come from. We explain on today's episode. Read More
Best of LFMM – Being Everywhere vs. Being Top of Mind
We're getting settled into our new Charlotte office this week, but we'll be back live with new episodes next week! Here's a great Best Of episode. What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you've followed us for any amount of time, you likely know where we stand. In this week's episode, we discuss how you can actually work to meld these Read More
5 Lead Magnets That Can Improve Your Website’s Conversion Rate
Your law firm’s website is a valuable marketing tool. It’s your digital business card, your digital office space, and the first impression your firm makes on the vast majority of people who seek you out. Its main goal is to make sure it communicates who you are and how you help your community. But it should also convert leads for you. (As a reminder, websites NEVER generate leads.) Many law firm websites only Read More
Best of LFMM – Quick Video Tips!
We're getting settled in our new Charlotte office this week, so here's a Best Of episode! Filming video FAQs isn't difficult at all! We actually sat down and followed our own process to put ourselves in our clients' shoes, and now we're sharing what we learned and the tips we recommend to have a great shoot. Read More
Best of LFMM – Easy Prompts to Create Better Content
We're getting settled into our new Charlotte office this week, so here's some Best Of content! In this episode, we share some unique prompts to stir some creative ideas for content topics. Read More
