First things first — you actually don't need engagement on social media to have a successful presence. Yes, we know that practically every marketing guru out there swears by likes, comments, and shares as the key metrics for social media success. But guess what? The legal industry is the exception to this norm. Why? Because you deal with a lot of heavy subject matter. People don't necessarily want to engage with Read More
Best of LFMM – How to Generate Content Ideas
We're getting settled in our brand new office in Charlotte this week, so here's a Best Of episode! Today, Spotlight Branding copywriter Eddie Dzialo discusses how to generate topics for your content. It's a lot easier than you might think! Read More
3 Reasons to Outsource Your Blog Writing TODAY!
You know your firm needs a blog. (You do know that, right?) Whether you're playing the SEO game or you're trying to show off your expertise and remind people of all the ways you can help, your blog is the cornerstone of your content marketing strategy. (Not to mention, your blog articles make for great social media content AND the focal point of your email newsletters.) On top of consistently publishing blog posts Read More
What Is AI Hallucination? – LFMM 639
This week we're covering the phenomenon of AI hallucination, a pressing issue for legal professionals incorporating artificial intelligence into their practice. Remember: AI is a powerful assistant rather than a replacement. We discuss strategies for fact-checking AI outputs and share tips on ensuring the highest standard of legal accuracy and integrity. Read More
3 Ways to Provide a Great Client Experience – LFMM 638
Lucky for you, the bar is pretty low on client expectations. These simple tips can make you stand out from the crowd and become a trusted provider to your audience. Read More
How to Create a Month of Social Media Content in 30 Minutes (Or Less)
You know you need to be on social media, but the thought of coming up with new content every day feels incredibly daunting. However, it truly does not have to be! Here's the quick system we use to create our posts for Facebook, Twitter, LinkedIn, and Google Business every day. NOTE: This doesn't account for 100% of our content, but it provides content for our team to schedule and post in the event they aren't able Read More
SEO Tactics to Ignore – LFMM 637
Marketing companies will do several things as part of the thousands of $$$ you pay them to boost your SEO rankings. But are any of them actually worth it or helpful? We're covering several tactics that aren't worth your time on today's Law Firm Marketing Minute. Read More
How Social Media Affects SEO – LFMM 636
In this episode, we'll guide you through the unexpected SEO benefits social platforms can bring to your firm's online visibility. This isn't about posting your phone number ad nauseam; it's about creating substance that commands attention and respect from search engines and potential clients alike. Read More
How AI Can Assist Your Law Firm Today
Artificial Intelligence (AI) is revolutionizing the legal industry by offering practical solutions to enhance efficiency, accuracy, and productivity. Law firms can leverage AI technology across various aspects of their operations, from streamlining client intake to creating marketing content. Here are a few ways: Streamlining Client Intake: AI-powered chatbots and virtual assistants can streamline the client Read More
How Your Website Affects SEO – Part 2 – LFMM 635
On this episode of the Law Firm Marketing Minute, we're discussing the role your website's design and structure plays in your search rankings. From ensuring your site plays nice with smartphones and tablets to the subtle art of internal linking, we've got you covered with actionable insights that are straightforward yet incredibly powerful. Read More
