While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on today's episode! Read More
Marketing Is Many Different Things – LFMM 624
Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on today's episode! Read More
Beyond Vanity Metrics: Redefining Social Media Success for Law Firms
When it comes to social media for law firms, you actually are the exception! The traditional metrics of likes, comments, and shares may not always tell the full story or indicate success, so what does? In this article, we'll debunk the myth of relying on "vanity metrics" and explore the more meaningful indicators that can gauge the success of your firm's social media efforts. Understanding the Read More
Google Analytics Explained: What Reports Can Tell You – LFMM 623
As we wrap up our series on Google Analytics, we explain some of the data and information you can learn from the reports section of GA. Read More
Google Analytics Explained: Bounce Rate – LFMM 622
In this episode, we explain what the bounce rate is inside Google Analytics. Read More
How to Adopt AI in 2024
Last year was all about learning what AI was capable of in your firm. If you did that, then you should make this year all about taking the first steps to adopt it and begin integrating it into your firm. Here's how you can begin to make that happen. Develop an AI Mindset The legal profession is no stranger to transformative technological shifts. Remember when the internet became an integral part of our lives? Read More
Google Analytics Explained: Session Duration – LFMM 621
In this episode, we explain what average session duration does (and does not) tell you inside Google Analytics. Read More
Google Analytics Explained: Users vs. Sessions – LFMM 620
This week we're explaining various metrics and concepts inside Google Analytics. In this episode, we explain the difference between users and sessions (and views)! Read More
Law Firm Social Media: Consistency Is Key
Social media is often a point of contention for lawyers, often accompanied by concerns about annoying their audience. However, embracing a consistent posting strategy is not only encouraged, but can also significantly enhance your online presence. In this article, we'll explore why posting consistently to social media is a fantastic way for lawyers to stay connected with their audience and provide practical tips for Read More
Marketing Isn’t Just Lead Generation – LFMM 619
So many lawyers get caught up in constantly trying to generate more leads that they leave a TON of business on the table because they fail to continue marketing to the people who are already in their system. We explain what to do in today's episode. Read More
