Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and today's episode is for you. Read More
3 Reasons Why SEO Doesn’t Matter for Your Firm
No, this isn't a clickbait article. SEO really doesn't actually matter for your law firm. When we say it doesn't matter, we mean that it isn't a requirement and it definitely shouldn't be the top priority when it comes to your online marketing strategy. Don't believe us? Here's why: 1. There's Limited Real Estate Open up a new tab on your browser right now and do a Google search of your practice area in your Read More
How to Manage Your Leads – LFMM 626
Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on today's episode. Read More
How to Integrate AI into Your Law Firm
Last week, we talked about how to adopt AI into your law firm. Admittedly, that article was more around the mindset and changing how you and your firm viewed it. In this article, we're going to give you solid first steps on how to actually begin integrating it into your firm's operations. Aligning AI with Business Goals Before implementing AI technologies, it is crucial to align them with your firm's business Read More
Leads: Defined – LFMM 625
While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on today's episode! Read More
Marketing Is Many Different Things – LFMM 624
Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on today's episode! Read More
Beyond Vanity Metrics: Redefining Social Media Success for Law Firms
When it comes to social media for law firms, you actually are the exception! The traditional metrics of likes, comments, and shares may not always tell the full story or indicate success, so what does? In this article, we'll debunk the myth of relying on "vanity metrics" and explore the more meaningful indicators that can gauge the success of your firm's social media efforts. Understanding the Read More
Google Analytics Explained: What Reports Can Tell You – LFMM 623
As we wrap up our series on Google Analytics, we explain some of the data and information you can learn from the reports section of GA. Read More
Google Analytics Explained: Bounce Rate – LFMM 622
In this episode, we explain what the bounce rate is inside Google Analytics. Read More
How to Adopt AI in 2024
Last year was all about learning what AI was capable of in your firm. If you did that, then you should make this year all about taking the first steps to adopt it and begin integrating it into your firm. Here's how you can begin to make that happen. Develop an AI Mindset The legal profession is no stranger to transformative technological shifts. Remember when the internet became an integral part of our lives? Read More
