You need a CRM (client relationship manager, also known as a case management system). There are tons of options out there, and several that serve specific industries like finance and legal. If you're looking for a new platform for 2023 or want to get started with your first, here are our best picks. 5. Zoho We actually use the Zoho suite in our own internal operations and are constantly amazed at the depth Read More
The Power of Personality Assessments – LFMM 601
On today's episode, we're sharing 3 different personality assessments that have helped us better understand our team and the needs of the roles in our business. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
The LFMM 500th Episode Special! – LFMM 600
What a milestone! 500 episodes! (Yes, we know it says 600, but our numbering started at 100) To celebrate, we're giving LFMM listeners an exclusive, INSANE offer. Go to www.spotlightbranding.com/500 to get entered. THANK YOU SO MUCH for listening! Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Look Back on 2023 and Look Ahead to 2024 to Get in the Media Spotlight
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a small law firm and a solo practice. At this time of year, reporters are looking for sources to comment on the highlights of the year ending and forecasts for the year ahead. This look back and look ahead approach Read More
Easy Productivity Hacks You Can Start Today – LFMM 599
Want to take back some time and mental energy? Try some of the methods we share in today's episode! Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
3 Ways to Use a Webinar Recording in Your Marketing
If your firm regularly holds webinars or some other kind of speaking presentation, there are a few simple ways to repurpose that valuable content in your marketing. It definitely should NOT be something you do once and move on! Here are 3 simple things you can do to integrate that content into your firm’s marketing. 1. Have a library on your website If you already have a library of videos on your website, Read More
Start Your TikTok Strategy in 2024! – LFMM 598
TikTok clearly isn't going anywhere, but it's absolutely where your firm should be! We provide some easy tips for getting started on today's episode. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
How to Ask for Referrals – LFMM 597
The importance of referrals can’t be underestimated. Not only is a referred client less expensive to acquire, but their lifetime value is twice as high as those clients you attracted through traditional marketing methods. The question is, how do you ask your clients for introductions to others in their network without seeming pushy or presumptive? In this article, we’ll go over the ways to not only ask for a Read More
10 Tips for Crafting a Standout Press Release for Your Law Firm
Did you just win an award? Did your firm do something noteworthy? If so, it’s time to let the world know about it! A press release isn’t just an announcement, it's your firm's moment in the spotlight—a carefully orchestrated narrative that can elevate your brand, attract new clients, and position your team as industry leaders. In essence, a press release is your ticket to stepping into the limelight and ensuring Read More
How to Nurture Your Referral Sources – LFMM 596
Hope you had a great Thanksgiving! On today's episode, we give a few easy tips on how you can improve the nurturing relationship with your referral sources. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
