If you slept on AI last year, you NEED to get with it this year. Make a commitment to learning about it and the ways it can help your firm, or you could get left behind. Read More
Law Firm Blogging: Current Events or Evergreen Content?
Staying up to date on current laws and statutes is obviously a crucial part of your job as a lawyer. Many law firms even demonstrate this by keeping their blog packed with articles on the latest updates in their world. But is that the most valuable approach to YOUR audience? We’re going to discuss in this article. The Pitfalls of Dating Your Content In the digital landscape, outdated content can be a liability. Read More
Spotlight Branding’s Top 5 Lawyer Coaches/Groups for 2024
If you're looking to grow your firm and live the dream life you envisioned for yourself, one of the best investments you can make is to join a coaching group. These communities are full of like-minded business owners working with an expert who has helped dozens (if not hundreds) of people like you in your same situation. We've had the privilege of working with several great coaches and groups over the years, and Read More
Law Firm Leadership: Start Here! Make 24’ Your Best Year Ever
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. So much has been said and Read More
Understanding the Power of Value-Driven Content
When it comes to growing your business, establishing a strong online presence is paramount for law firm owners. While the idea of blogging might seem daunting, it holds immense potential for connecting with clients on a deeper level. However, many law firms only post content related to current events and stuff with stale calls to action. In this article, we'll explore the mindset shift needed to create compelling Read More
How Do People Consume Your Content? – LFMM 607
Believe it or not, people rarely read every single word in your blog. They consume it in a unique way. Spotlight Branding copywriter Eddie Dzialo explains what it looks like. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Blogging About Current Events – LFMM 606
Should your blog be based on current events? Many law firms do it, but it could cause issues in the long run. Spotlight Branding copywriter Eddie Dzialo weighs in with his thoughts. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
The Top 5 Legal Podcasts You Should Be Listening to in 2024
We've talked a lot about how big podcasting has become (and is becoming!). There is no shortage of great shows out there, so we wanted to pass along some of our favorites. 5. Be That Lawyer BE THAT LAWYER is for attorneys who want more freedom, enjoyment, and most importantly, control in their careers. Topics include business development, marketing, branding, technology, and law firm growth. The goal is to Read More
How Sophisticated Should Your Blog Be? – LFMM 605
Many lawyers want their blogs to sound smart and sophisticated, but does that help or hurt its effectiveness with your audience? Spotlight Branding copywriter Eddie Dzialo weighs in. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Assessing Your Blog’s Value – LFMM 604
This week we're getting tips from Eddie Dzialo, a copywriter her at Spotlight Branding. Today, he talks about the value your blogs should provide and what that looks like. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
