Today's episode is all about your firm's website and the essential functions it needs to play in order to convert at its best! Read More
Websites Don’t Generate Leads!
In this day and age, a website is not just a digital business card or a company brochure. It plays a critical role in a firm's marketing strategy. It is the digital hub, a landing spot where potential clients get to know more about your business, your services, and how you can address their needs. However, many businesses struggle with their website's lead generation performance. They look at their website as a lead Read More
Scary Marketing Mistakes to Avoid
Happy Halloween! On today's episode, we're sharing some FRIGHTENING marketing mistakes your firm needs to avoid! Read More
How to Handle Negative Reviews – LFMM 582
This week on Law Firm Marketing Minute, we're giving our best tips on how to handle negative reviews your firm may receive. Read More
How to Improve Conversion Rates by Combining Email and Outbound Calling
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. Convincing your leads to open your sales and marketing emails is difficult enough, but figuring out the mastery of getting Read More
5 Effective Lead Management Strategies for Law Firms
From answering calls and messages in real-time to appointment scheduling, your clients will receive the care and support they need With LEX Reception. Our legal answering specialists are on hand 24/7 so you'll never miss a call or a future case. With custom scripting and software that can seamlessly integrate with your current workflow – we’ll make sure every potential client gets fantastic service from the very Read More
How to Improve Lead Quality – LFMM 581
Based on feedback from our Trends Report, law firms don't necessarily need MORE leads, they need BETTER leads. In today's episode, we share a few tips on how to make that happen. Read More
Tips for Your PPC Strategy – LFMM 580
Are you currently (or thinking about) running PPC ads? We've worked with other vendors on this and we're sharing our experience in today's episode. Read More
How to Get More Reviews – LFMM 579
People need social proof that you're as good as you make yourself out to be! That's why reviews are so important, and on today's episode, we're showing you how you can get more. Read More
How to Use UTM Parameters to Determine Marketing ROI
When it comes to determining the ROI of your digital marketing, it can be difficult to truly understand where a lead came from. (After all, your website does not generate leads.) One tool that has proven invaluable in making this easier is the UTM parameter. In this article, we will delve into the world of UTM parameters, explaining what they are, why law firms should use them for their websites, and recommend some Read More
