TikTok clearly isn't going anywhere, but it's absolutely where your firm should be! We provide some easy tips for getting started on today's episode. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
How to Ask for Referrals – LFMM 597
The importance of referrals can’t be underestimated. Not only is a referred client less expensive to acquire, but their lifetime value is twice as high as those clients you attracted through traditional marketing methods. The question is, how do you ask your clients for introductions to others in their network without seeming pushy or presumptive? In this article, we’ll go over the ways to not only ask for a Read More
10 Tips for Crafting a Standout Press Release for Your Law Firm
Did you just win an award? Did your firm do something noteworthy? If so, it’s time to let the world know about it! A press release isn’t just an announcement, it's your firm's moment in the spotlight—a carefully orchestrated narrative that can elevate your brand, attract new clients, and position your team as industry leaders. In essence, a press release is your ticket to stepping into the limelight and ensuring Read More
How to Nurture Your Referral Sources – LFMM 596
Hope you had a great Thanksgiving! On today's episode, we give a few easy tips on how you can improve the nurturing relationship with your referral sources. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Some Metrics Are Overrated – LFMM 595
Marketing companies love throwing all kinds of big numbers at you, but many of them don't tell the full story. We share what those numbers are and what the *real* valuable metrics actually are. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
The Secret Immeasurable Benefit of Email Marketing
First things first—your firm should have an email newsletter. It will absolutely drive referrals and repeat business for your firm. If you need help setting one up, give our team a call today. Of course, the big thing most lawyers want to see is the ROI and data around their email marketing efforts. They want to know the open rate and how many clicks they received. And while there’s benefit to tracking those Read More
The Power of Evergreen Content – LFMM 594
On today's episode, we explain the long-lasting value of evergreen content. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
3 Reasons Why Your Law Firm Needs an Outstanding Website and Response System
From answering calls and messages in real-time to appointment scheduling, your clients will receive the care and support they need With LEX Reception. Our legal answering specialists are on hand 24/7 so you'll never miss a call or a future case. With custom scripting and software that can seamlessly integrate with your current workflow – we’ll make sure every potential client gets fantastic service from the very Read More
How Much to Invest in Your Marketing – LFMM 593
This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he answers an audience question about how much revenue should be invested back into a firm's marketing. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
4 Big Benefits of Having Evergreen Content
In a marketing world that often focuses on the shiniest, newest trends, there are just some things that have always worked (and likely always will). One of these strategies is the concept of “evergreen content.” Just like the evergreen trees in the forest that retain their green leaves even in the coldest of months, evergreen content retains its relevancy long after it has been created. Here are four big benefits Read More
