On today's episode, we share a couple of big marketing mistakes your firm should avoid making at all costs! Read More
Top Takeaways From the Clio Cloud Conference
This article was submitted by our friends at Clio, one of the biggest legal CRM providers on the market. Their goal is to use cloud-based, client-centered technology to drive positive social change and create a more inclusive legal system. The original post can be found here. As always, this year’s Clio Cloud Conference had incredible announcements, powerful speakers, and energy. The Spotlight Branding team was on Read More
ChatGPT vs. Google Bard: What Law Firm Owners Need to Know
Large language models (LLMs) like ChatGPT and Google Bard are revolutionizing the way businesses operate, and the legal industry is no exception. These powerful AI tools can help law firm owners in a variety of ways, from streamlining tasks to generating creative content. ChatGPT is a large language model chatbot developed by OpenAI. It is trained on a massive dataset of text and code and can generate Read More
Tips to Keep Up the Momentum in Q4 – LFMM 577
Does your firm see some more downtime in Q4? If so, it's a great opportunity to fine-tune some of your marketing and set yourself up for a great New Year! Check out our tips in today's episode. Read More
It’s Okay to Be Repetitive – LFMM 576
We get it - saying the same thing over and over and over again can feel boring and redundant...but that's because you're the one who hears it every single time. Your audience doesn't share that experience. Today's episode explains why that repetition is okay. Read More
Is Your Marketing Copy Written by AI? This Website Can Tell You
As tools like ChatGPT and Google Bard become more and more popular, many marketers and writers are turning to them to generate tons of copy. And while these are great research tools, there is still some uncertainty over how AI–generated copy impacts search rankings and domain credibility. Marketing copy that is AI–empowered is highly beneficial, but having your blogs and other copy be fully crafted by AI Read More
We Want to Hear from YOU! – LFMM 575
We're getting ready to finalize our survey for the next edition of our Legal Marketing Trends Report, but we want to hear from you first! What questions, data, etc do you want to see in next year's report? Email john@spotlightbranding.com with your feedback! Read More
Tips for Chopping Up Webinars – LFMM 574
On today's episode, we're addressing a question we got from our SMS community! Here are a couple of tips on how to get extra mileage out of your webinar videos. Want to join our SMS community? Just text SPOTLIGHT to 800-406-7229. Read More
Career Advice for Intake Specialists
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your real call recordings. Build your confidence. Do things that you’re afraid of that you don’t feel like you can do for numerous reasons. Make a list and start at the top. Do all of them. Your confidence will Read More
StoryBrand Part 2 – Why It Works for Your Firm – LFMM 573
We're wrapping up our short series on StoryBrand marketing with a few reasons why it works so well for law firms. Read More
