This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he explains the difference between generating leads and nurturing them. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
How Your Firm Should Look at Social Media – LFMM 591
This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he explains how your firm should be viewing social media success. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
5 Overrated Metrics That Don’t Provide the Value You Think They Do
We get it. As a marketing company, we love to show you data that not only makes you feel good, but makes us look like rock stars. We want to show you how much traffic we’re sending your way or how good of a job we’re doing with the ads. The problem is that many of the data points you’ve been told to focus on don’t actually tell you the whole story. In this article, we’ll highlight those overrated metrics, explain why Read More
The Truth About Email Data – LFMM 590
This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he shares the truth about email data. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Don’t Let Perfectionism Keep You From Taking Action
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Perfectionism can be a double-edged sword. On the one hand, perfectionism means that you have high standards and that you expect the best from Read More
Use Your Marketing to Give Before You Receive
Are you scared of giving away any bit of information for free? Do you think people will take your knowledge and either go hire another firm or simply handle their issue themselves? If so, we suggest you reconsider. Worst case scenario—that was someone you didn't want to work with anyway. However, there are a lot of benefits of "giving away the farm," "sharing the secret sauce," or whatever other metaphor you'd Read More
You Should Be Giving Away the Farm – LFMM 589
Give away your knowledge for FREE! It isn't as detrimental as you think, and we explain why (plus the benefits) on today's episode. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
The Trends Report Survey Is Live! – LFMM 588
It's here! Please take a few minutes to complete our Legal Marketing Trends Report survey! 5 participants will be selected to receive an Amazon gift card as a show of thanks. The survey should take less than 15 minutes to complete. Head to www.spotlightbranding.com/survey today! Read More
You May Not Actually Need More Lead Generation
One of the biggest concerns many lawyers have is that they aren't generating enough leads. However, many lawyers are often focused on the hunt for new leads when there is a wealth of opportunity that already exists in your current network! That's why it's so important to focus on nurturing your audience. Nurturing creates repeat business and new referrals. These clients are more primed to work with and less Read More
You Don’t Need More Lead Generation – LFMM 587
Many lawyers are concerned about the lead for constantly generating more leads. But what if we told you that wasn't truly the case? We explain what we mean on today's episode. Read More
