In the competitive landscape of the legal industry, small law firms often find themselves struggling to stand out and connect with potential clients. Many lawyers excel in their expertise but may struggle with marketing and client engagement. That's where the StoryBrand concept by Donald Miller comes into play. This revolutionary marketing framework offers small law firms a powerful tool to not only attract but also Read More
StoryBrand Part 1 – What is it? – LFMM 572
Are you the hero of your firm's marketing message? If so, you shouldn't be! Today we're starting a short series on StoryBrand marketing and how it can help your firm. Read More
How to Measure the ROI of Your Website
Your law firm’s website is a central hub for all of your marketing efforts. It’s your digital office space, your digital business card, and oftentimes is the first impression your firm will make. Naturally, you should want such an important asset to provide value and results, given that it's such a significant investment to make. But how do you properly assess the value of your website? For starters, understand Read More
Lean Into the Awards You Win! – LFMM 571
Don't shy away from it! If you've won an award, shout it from the mountaintops (and do it a lot)! These awards go a long way towards building your expert status, and we share how to make that happen in today's episode. Read More
Is Your Website Mobile? – LFMM 570
Pull up your firm's website on your phone right now. Is it a good experience? If not, it's time to renovate your site. Over 60% of internet traffic is done on mobile, so it needs to be a top priority. Read More
Firm Technology: What to Automate vs. Outsource
This article was provided by Abby Connect, a human receptionist service backed by A.I. technology. We provide dedicated teams of receptionists who answer, transfer, take messages, make outbound calls, schedule appointments, and more, all while sounding like they’re in your office. Every Abby team member, from receptionists and CS to sales and the office team, is dedicated to revolutionizing the small business Read More
How to Get Referrals from Past Clients – LFMM 569
Your past clients can be a wealth of referrals for your firm. You just need to make them part of your marketing ecosystem and stay top of mind. We explain how to do that on today's episode. Read More
You Don’t Need to Go Viral to Be Successful on Social Media
For many influencers, success on social media is determined by how many likes, comments, shares, and follows they receive from their posts. For businesses in the fashion, food, or tech space, engagement and virality is also very important when determining their success. But… You, as a law firm, should NEVER expect to go viral on social media. In fact, if the only reason you post content is to try to go viral, Read More
Websites Don’t Create Leads – LFMM 568
Listen to us: WEBSITES DO NOT CREATE LEADS. They can convert them, but they can't create them. We explain what we mean on today's episode. Read More
Win an Award? Here’s How to Publicize It the Right Way
Congratulations! You just won SuperLawyers Rising Star. Or maybe you earned an award for your website’s design. Or maybe you won one of these awards. Don’t just keep that glory to yourself. Let your audience know! Show it off and be proud. Here are the best ways to do it. 1. Explain the Award Write up a quick press release and provide some contextual information about the award. After all, most people may Read More
