We're getting ready to finalize our survey for the next edition of our Legal Marketing Trends Report, but we want to hear from you first! What questions, data, etc do you want to see in next year's report? Email john@spotlightbranding.com with your feedback! Read More
Tips for Chopping Up Webinars – LFMM 574
On today's episode, we're addressing a question we got from our SMS community! Here are a couple of tips on how to get extra mileage out of your webinar videos. Want to join our SMS community? Just text SPOTLIGHT to 800-406-7229. Read More
Career Advice for Intake Specialists
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your real call recordings. Build your confidence. Do things that you’re afraid of that you don’t feel like you can do for numerous reasons. Make a list and start at the top. Do all of them. Your confidence will Read More
StoryBrand Part 2 – Why It Works for Your Firm – LFMM 573
We're wrapping up our short series on StoryBrand marketing with a few reasons why it works so well for law firms. Read More
Attract the Right Clients with the Power of StoryBrand
In the competitive landscape of the legal industry, small law firms often find themselves struggling to stand out and connect with potential clients. Many lawyers excel in their expertise but may struggle with marketing and client engagement. That's where the StoryBrand concept by Donald Miller comes into play. This revolutionary marketing framework offers small law firms a powerful tool to not only attract but also Read More
StoryBrand Part 1 – What is it? – LFMM 572
Are you the hero of your firm's marketing message? If so, you shouldn't be! Today we're starting a short series on StoryBrand marketing and how it can help your firm. Read More
How to Measure the ROI of Your Website
Your law firm’s website is a central hub for all of your marketing efforts. It’s your digital office space, your digital business card, and oftentimes is the first impression your firm will make. Naturally, you should want such an important asset to provide value and results, given that it's such a significant investment to make. But how do you properly assess the value of your website? For starters, understand Read More
Lean Into the Awards You Win! – LFMM 571
Don't shy away from it! If you've won an award, shout it from the mountaintops (and do it a lot)! These awards go a long way towards building your expert status, and we share how to make that happen in today's episode. Read More
Is Your Website Mobile? – LFMM 570
Pull up your firm's website on your phone right now. Is it a good experience? If not, it's time to renovate your site. Over 60% of internet traffic is done on mobile, so it needs to be a top priority. Read More
Firm Technology: What to Automate vs. Outsource
This article was provided by Abby Connect, a human receptionist service backed by A.I. technology. We provide dedicated teams of receptionists who answer, transfer, take messages, make outbound calls, schedule appointments, and more, all while sounding like they’re in your office. Every Abby team member, from receptionists and CS to sales and the office team, is dedicated to revolutionizing the small business Read More
