The Power of Evergreen Content – LFMM 594

On today's episode, we explain the long-lasting value of evergreen content. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

3 Reasons Why Your Law Firm Needs an Outstanding Website and Response System

From answering calls and messages in real-time to appointment scheduling, your clients will receive the care and support they need With LEX Reception. Our legal answering specialists are on hand 24/7 so you'll never miss a call or a future case. With custom scripting and software that can seamlessly integrate with your current workflow – we’ll make sure every potential client gets fantastic service from the very Read More

How Much to Invest in Your Marketing – LFMM 593

This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he answers an audience question about how much revenue should be invested back into a firm's marketing. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

4 Big Benefits of Having Evergreen Content

In a marketing world that often focuses on the shiniest, newest trends, there are just some things that have always worked (and likely always will). One of these strategies is the concept of “evergreen content.” Just like the evergreen trees in the forest that retain their green leaves even in the coldest of months, evergreen content retains its relevancy long after it has been created. Here are four big benefits Read More

Lead Gen vs. Lead Nurture – LFMM 592

This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he explains the difference between generating leads and nurturing them. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

How Your Firm Should Look at Social Media – LFMM 591

This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he explains how your firm should be viewing social media success. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

5 Overrated Metrics That Don’t Provide the Value You Think They Do

We get it. As a marketing company, we love to show you data that not only makes you feel good, but makes us look like rock stars. We want to show you how much traffic we’re sending your way or how good of a job we’re doing with the ads. The problem is that many of the data points you’ve been told to focus on don’t actually tell you the whole story. In this article, we’ll highlight those overrated metrics, explain why Read More

The Truth About Email Data – LFMM 590

This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he shares the truth about email data. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

Don’t Let Perfectionism Keep You From Taking Action

A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Perfectionism can be a double-edged sword. On the one hand, perfectionism means that you have high standards and that you expect the best from Read More

Use Your Marketing to Give Before You Receive

Are you scared of giving away any bit of information for free? Do you think people will take your knowledge and either go hire another firm or simply handle their issue themselves? If so, we suggest you reconsider. Worst case scenario—that was someone you didn't want to work with anyway. However, there are a lot of benefits of "giving away the farm," "sharing the secret sauce," or whatever other metaphor you'd Read More