Based on feedback from our Trends Report, law firms don't necessarily need MORE leads, they need BETTER leads. In today's episode, we share a few tips on how to make that happen. Read More
Tips for Your PPC Strategy – LFMM 580
Are you currently (or thinking about) running PPC ads? We've worked with other vendors on this and we're sharing our experience in today's episode. Read More
How to Get More Reviews – LFMM 579
People need social proof that you're as good as you make yourself out to be! That's why reviews are so important, and on today's episode, we're showing you how you can get more. Read More
How to Use UTM Parameters to Determine Marketing ROI
When it comes to determining the ROI of your digital marketing, it can be difficult to truly understand where a lead came from. (After all, your website does not generate leads.) One tool that has proven invaluable in making this easier is the UTM parameter. In this article, we will delve into the world of UTM parameters, explaining what they are, why law firms should use them for their websites, and recommend some Read More
Avoid These Marketing Mistakes! – LFMM 578
On today's episode, we share a couple of big marketing mistakes your firm should avoid making at all costs! Read More
Top Takeaways From the Clio Cloud Conference
This article was submitted by our friends at Clio, one of the biggest legal CRM providers on the market. Their goal is to use cloud-based, client-centered technology to drive positive social change and create a more inclusive legal system. The original post can be found here. As always, this year’s Clio Cloud Conference had incredible announcements, powerful speakers, and energy. The Spotlight Branding team was on Read More
ChatGPT vs. Google Bard: What Law Firm Owners Need to Know
Large language models (LLMs) like ChatGPT and Google Bard are revolutionizing the way businesses operate, and the legal industry is no exception. These powerful AI tools can help law firm owners in a variety of ways, from streamlining tasks to generating creative content. ChatGPT is a large language model chatbot developed by OpenAI. It is trained on a massive dataset of text and code and can generate Read More
Tips to Keep Up the Momentum in Q4 – LFMM 577
Does your firm see some more downtime in Q4? If so, it's a great opportunity to fine-tune some of your marketing and set yourself up for a great New Year! Check out our tips in today's episode. Read More
It’s Okay to Be Repetitive – LFMM 576
We get it - saying the same thing over and over and over again can feel boring and redundant...but that's because you're the one who hears it every single time. Your audience doesn't share that experience. Today's episode explains why that repetition is okay. Read More
Is Your Marketing Copy Written by AI? This Website Can Tell You
As tools like ChatGPT and Google Bard become more and more popular, many marketers and writers are turning to them to generate tons of copy. And while these are great research tools, there is still some uncertainty over how AI–generated copy impacts search rankings and domain credibility. Marketing copy that is AI–empowered is highly beneficial, but having your blogs and other copy be fully crafted by AI Read More
