When people say something is “trendy,” they usually mean something that is currently in style and will eventually be replaced by something newer and shinier. But trends aren’t always fleeting. Sometimes, they’re useful predictors of new permanent fixtures in our lives. Trends in marketing are the same way. Sometimes a fresh marketing strategy will pop up, everyone will try it, and it will disappear. But if a Read More
The Power of Evergreen Content – LFMM 403
The biggest problem businesses have with social media is consistency. This week, we're showing you how you can create a simple-yet-efficient social media posting strategy for your firm! Read More
4 Things You Experience When Your Brand Is Not Defined
This article was submitted by Tonya Eberhart and Michael Carr of BrandFace, a branding agency primarily for real estate, mortgage, and title professionals. The team at BrandFace is passionate about helping you develop your personal brand, which will influence your marketing message and help you win more business. If you've been putting off personal branding, you may be using one of many excuses that we hear Read More
3 Big Marketing Myths Busted!
Every business needs visibility to survive. What’s not as well understood is how marketing works, despite the seemingly endless number of marketing companies and gurus out there. Do you have to spend a small fortune before you get results? Can digital marketing be as effective as word of mouth? Should you invest in an in-house marketing team? When you don’t have a background in marketing, it’s easy to accept Read More
7 Foolproof Ways to Create Engaging Content Part 2: The “One Thing” Strategy
We’re back with Part 2 of our series “7 Foolproof Ways to Create Engaging Content.” Last month we shared the “Top 3” method, which is the secret sauce to many of our blog posts and podcast scripts. To make it work, you identify a category in your legal niche and come up with three things in that category (e.g., three provisions you must have in your estate plan). This month’s tip is even easier! We call it the “One Read More
Creating a Social Media Strategy – LFMM 402
The biggest problem businesses have with social media is consistency. This week, we're showing you how you can create a simple-yet-efficient social media posting strategy for your firm! Read More
Spotlight Branding Design Recognized as a Top Legal Web Design by DesignRush
One of Spotlight Branding's amazing web designs was recently recognized as a Top 10 Legal Website Design by DesignRush. Previously, Spotlight Branding was named as one of the top Law Firm Web Design Companies and a top Law Firm Branding Agency in North Carolina. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of Read More
TikTok Isn’t Just for Kids: How Your Firm Can Leverage TikTok as a Marketing Tool
TikTok started out as a medium for video-savvy teenagers. Today, it’s the hottest new social media platform around, with one billion monthly active users. Last year, it launched TikTok for Business, which has a wide range of features designed to increase engagement for businesses, including law offices and financial pros. Why Should Law Firms Be on TikTok? Although TikTok remains hugely popular with millennial Read More
Ignoring the Turnover Crisis Is One of the Worst Things Your Firm Can Do
This post was submitted by Molly McGrath, a coach and consultant who has directed presidents and founders of national organizations and over 4,000 law firms in executive-level leadership, continuous improvement, and team empowerment initiatives to infiltrate new markets, leveraging partner ecosystems and producing profitability. Molly has 25 years of specific skillset experience serving as a Fractional CEO, CMO Read More
Stop Losing Clients Today! 4 Ways to Rethink Your Retention Marketing
Retention is crucial to your business. According to Investopedia, acquiring a new client can cost five times as much as retaining an existing one. And if that doesn’t convince you, research from Bain & Company and the Harvard Business School both show that a 5% increase in customer retention can boost profits by as much as 95%. If you don’t have appropriate retention strategies in place, 2022 is the Read More
